If there’s only one person you follow for social media and search engine optimization [SEO] information, make it Lee Odden. Not sure how SEO and social media work together? Watch the video in this post. When Lee was in Chicago for Search Engine Strategies, I attended his presentation. In it, he previewed his new book,…
Are you a mom. a blogger or a business owner looking to recharge your brand, your appearance and your lifestyle? Then you’ll want to know about an event that’s happening steps away from Oprah’s Studio at Centered Chef on April 13. This is your invitation to attend Andrea Metcalf’s Women’s Dream Conference. As the mother…
Yesterday I competed in a marketing contest. I did not win first prize. But, I entered. Being selected as one of top three presenters was winning enough for me. During my presentation, I invited everyone there to come over here and leave a comment about their marketing success. You can, too. Thanks to Steve Sipress,…
Coming up on March 21 from 6:00-8:00 p.m at Catalyst Ranch., Social Media Club Chicago is hosting an event that will be interesting to anyone who wants to know how to grow a community around a cause. Promising to be an inspiring, and informative event, here are the details from Social Media Club Chicago. The…
Good news for everyone in PR! For the second year in a row, U.S. News & World Report ranks PR Specialist is one of the best jobs in America. Here’s how U.S. News & World Report defines the PR specialist role . . . Your main goal is to generate positive publicity for your client…
They’re the connectors, the cheerleaders and the calendar operators who keep the character in communities. With a myriad of events, people, places and things represent, for a Chamber of Commerce branding and marketing is a multi-tasking adventure. Recently, I was asked how CoryWest Media develops our Chamber of Commerce social media marketing strategies. Here’s a…
They’re the connectors, the cheerleaders and the calendar operators who keep the character in communities. With a myriad of events, people, places and things represent, for a Chamber of Commerce branding and marketing is a multi-tasking adventure. Recently, I was asked how CoryWest Media develops our Chamber of Commerce social media marketing strategies. Here’s a…
Branding, content marketing and social media is the fifth episode in the social media marketing video series. Check out four ways dynamic content marketing can support your business and sales goals. Whose content is it anyway? One of the biggest fears companies have today is “letting people talk about their company.” Whether you have a digital…
Public relations and social media is the fourth episode in the social media marketing video series. Looking for video tips? Check out these three in a guest post, originally run here in April 2011 by Bob Tripathi, the Founder & CEO of Internet Marketing Training company Instantetraining.com. 3 YouTube & Video Marketing Tricks You Should Not Miss by…
Search engine optimization and social media is the third episode in the social media marketing video series. Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.
Last November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business feature. Being quoted on AmEx…
What is marketing in 3D? How does it work? Give me 62 seconds and I’ll answer that question. Every day this week I’ll post a video from my new social media marketing video series. Here’s the first. It’s no longer a question of whether or not your customers are online. They are – and so…
Companies who rely on social media as a customer service information outpost will be interested in a report that says, “The number of questions asked via social media channels account for less than 1/100th of a percent of questions asked via customer-facing websites.” The report shows how much more likely people are to ask questions…
This week I had one minute to cover CES 2012 on Chicagonista Live!, a live Internet TV show, based in Chicago. A year ago, I covered CES live in Las Vegas, as a member of the Sears Blue Blogger Crew, for three days. Here’s a quick recap of my UltraLight “Barbed Wired” report. Did you…
In 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. Three charts about methods and obstacles are yours for the viewing. If you want more information, you can purchase the complete report. Methods Used for B2B Social Media Marketing When asked “Which of the following…
Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?
Every year, we reassess our client’s progress with a 3d+ marketing audit. We look at digital performance, direct connections and dynamic business development. A fourth dimension, being healthy, is a self-audit. Because being in optimal health adds to your mental agility and overall performance, we’ll talk about that, too. Here’s a quick overview of how…
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” George Bernard Shaw Boy, do I know how to fail fast. I made so many mistakes with the cooler social media marketing webinar series I finished today, I felt compelled to share them with you. On…
There is only place and one time every year where you can have much as this. Fly into into Chicago if you must. Whatever it takes, don’t miss Social Media Club Chicago’s Sugar and Spice holiday party on December 13 at the Chicago Tribune Museum. [Disclosure: I am honored to serve on the Social Media…
You have about four weeks to get ready for 2012. Don’t let another year go by watching your competition own the market you want to be in. To end 2011 on a high flame and put some kindle on the fire for 2012, I’d like to invite you attend one or both of my December…
It’s the time of year when you have more buying power than ever. You can choose where to spend your holiday budget: big box or small business. Thanks to American Express, Saturday is being declared “Small Business Saturday. President Obama is a big promoter: “From the mom-and-pop storefront shops that anchor Main Street to the…
Gratitude is the sign of noble souls. Aesop In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a post that first appeared here in November 2007 about gratitude and…
On November 15, I’ll be presenting a LinkedIn and Recruiting webinar for Ragan.com. If you’re looking for ways to increase your recruiting results using social media, you’ll want to check out this two day, four session, program. I’m pleased to be presenting with Mike Dwyer of CruiterWorks on day one. Anthony Scarpino, Senior Director, Talent Acquisition…
Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what…
My good friend Jenny Hamby aka The Seminar Marketing Pro for some of the biggest names in the business, says “Three of the top questions I hear from seminar leaders and promoters– new and experienced alike – are: “How do I reach more people without spending more on marketing?” “How do I promote my event…
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