Most leaders are well-respected offline… but nearly invisible online. In an AI-filtered marketplace, your digital presence is either accelerating trust or quietly stalling your career, your company, and your revenue. Every single day, your ideal corporate clients, event organizers, and premium partners vet your name online before they ever reply to your outreach or sign…
For the first time ever, LinkedIn is inviting high school freshmen, age 14 and up, now called “pre-university students” to add a “professional” profile. Thanks to WDCB for asking me to share my thoughts about Teen Profiles on LinkedIn. Here’s the interview. Professional Network Allows Teen Users When you want to catch up with family and…
Really, no more questions? Or answers? On January 31, LinkedIn will “be retiring LinkedIn Answers.” An email announcement from LinkedIn also included this information: “As you’ve seen, we’ve made major upgrades to the professional news, commentary and conversation features on LinkedIn. And we’re just getting started. In this process we evaluated how our current products…
Ever wished you could go from the sidelines to being a LinkedIn Superstar, but didn’t think you had the know-how to transform your connections into a dynamic business network? I’d like to send you the chapter I wrote about how to do just that. Although I’ve been mentioned in four books now, Success Secrets of the…
Thanks so much to my friend Marla Tabaka for inviting me to contribute to her inc.com column. It’s exciting to be featured in “Unlocked Secrets on LinkedIn” on inc.com. Marla says, “All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like…
LinkedIn keeps getting better and better. And that’s why I like sharing these updates. Have you used LinkedIn’s Card Munch App, updated event interface or the group statistics feature? If so, I’m interested in your impressions. Tell me – what did I leave out? LinkedIn’s Card Munch iPhone app Digitizes Paper Am I the only…
You know they’re out there, but where do you find them? Them = people you want to connect with. Connections = network. Network = opportunity. [Here’s an invitation to be on my A-list.] On LinkedIn, you can start by importing your email address book and sending invitations only to people you know. If enough people…
Infographics are hot, hot, hot. Don’t you wish you had one that was all about YOU??? Imagine: how cool would it be to send an infographic .jpg file instead of a resume.doc. To turn your LinkedIn profile into an infographic like this one, first download your LinkedIn profile as a .pdf. Then, copy and paste…
It’s Fourth of July weekend here. Why not set off some LinkedIn fireworks? Check out 13 ways and listen to Katy Perry, too. Happy Fourth! 13 Ways to Use LinkedIn to Light Up Your Career or Company The first 12 come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstars by…
True or False: Men rock at cosmetics connections while women round up ranching and take over the tobacco industry. That’s all true – if you’re talking about networking on LinkedIn. And – get this – LinkedIn reports men are more savvy than women when it comes to social networking. Are you surprised? Read on ….
You talk. You market. You listen. Great! Let’s get serious . . . how good are you at communicating? June is Effective Communications Month. Now is a good time to hone your skills. But, where do you start? Lucky for us, my friend Felicia Slattery is hosting an effective communications month celebration. Take a look…
How is your business branding supposed to be performing right about now? Almost good enough, but not quite exquisite, doesn’t get it in business and in the garden. Recently, I took this picture of a vine that was supposed to be in full flower – according to the garden’s site that lists plants in…
Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on…
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…
Why yes, that would be my name on the same page as the Wall Street Journal. Thanks so much to Marla Tabaka, a fantastic success coach for women entrepreneurs who writes The Successful Soloist column for inc.com, I got assigned to write How to Launch a LinkedIn Company Page. On Marla’s blog, this quick…
On February 15, I’m debuting a new class for the new year. Based on thousands of interactions with students, LinkedIn Power Strategies teaches you how to stand out and be sought. You’ll learn simple strategies that show you how to go from the sidelines to becoming a superstar. Class is available on-demand online, via webinars…
“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” inc.com 🚀 Fractional CMO and Business Strategy Visionary Barbara Rozgonyi, an acclaimed online marketing and PR expert, has been at the forefront of digital communications for over two decades. As the driving force…
When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site. Does…
Looking for ways to ramp up your company’s presence on LinkedIn? On October 26, I’ll be presenting a webinar about how to do just that. Thanks to Ragan Communications for asking me to present this program. Perhaps you’ll notice that the description is tweaked slightly to broaden the focus from page to presence. LinkedIn allows…
Ever wished you could have a LinkedIn referral network that automatically sends you leads, gets you noticed and advances your company’s goals but didn’t think you had the time, tools or talent to go from sitting on the sidelines to becoming a sought-out superstar? On September 23, I’ll be presented a workshop for Social Media…
Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less. Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically Program: Social Media panel at Integrated Marketing Summit Chicago Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com It was an honor and a…
It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me –
Thanks so much to Barry Moltz, host of the Business Insanity Radio Show for interviewing me today along with Craig Newmark, founder of Craiglist,who talked about customer service. Listen to the Business Insanity show on BlogTalk Radio with show host Barry Moltz interviewing Craig Newmark and Barbara Rozgonyi. In our interview we talked about LinkedIn…
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social…
Today is LinkedIn’s seventh anniversary! When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005. Your LinkedIn profile gives you automatic access to the world’s largest professional online network. Latest LinkedIn Facts LinkedIn has over 65 million members in over 200 countries. A new member joins LinkedIn approximately every second Half…
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