It’s Friday. I just crossed the 2,100 mark update on twitter and decided to share this ecourse I wrote to go out to my MTN newsletter subscribers. Now, my newsletter wears the Wired PR Works brand. Sending out a sequenced system like this works with email providers like Aweber – […]
Marketing
630 posts
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time […]
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing […]
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to […]
Today, November 18, WALL-E comes out on DVD. [And, yes I’m asking myself if my blogging mentors would write this kind of post. Stay with me – there is a lesson or two here somewhere.] I hate robots. I love Pixar. I didn’t want to see WALL-E. But, I couldn’t […]
Another site, another ranking system for top marketing blogs- they’re all the same, right? Well, no. Junta42’s top marketing blog list is different than most out there. It’s based on content. Want to know what makes great content? Read Junta42’s Ultimate Guide to Content Marketing. Here’s why and here’s what […]
BlogHer is coming back to Chicago! After attending BlogHer07 in Chicago as a local volunteer live blogger, I made the decision to travel to BlogHer08 in San Francisco. What a difference a year made! In 2007, blogging was still edging into the monetization mainstream. In 2008, PR reps from […]
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to […]
A call to explore beckons. The race is on, but there is no finish line and no winners – only a destination. What are you racing towards? When will you know you’ve made it? Photo by Barbara Rozgonyi, racing to the pillars, copyright 2008 del.icio.us Tags: marketing,goals,branding,digital photography Technorati Tags: […]
What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche. In doing some […]
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