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Social Networking Skills Horoscope
What happens when social networking skills meet up with horoscopes? Thursday, May 6th, 2010 — You may be proud of your social networking skills, yet you still might feel like an outsider today. You want to be accepted by others, yet you choose to do things that demonstrate your independence rather than thinking with a…
LinkedIn Turns Seven PR Profile Resources
Today is LinkedIn’s seventh anniversary! When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005. Your LinkedIn profile gives you automatic access to the world’s largest professional online network. Latest LinkedIn Facts LinkedIn has over 65 million members in over 200 countries. A new member joins LinkedIn approximately every second Half…
Brands and Bloggers Meet Up Swap Ideas
On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to MJ Tam for organizing a…
UnGeeked Elite Speak on Social Media Marketing PR
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social Media to Align the Personal…
LinkedIn Steps Up Social News Sharing Strategies
Facebook users know all about profile updates. LinkedIn users, not so much. That’s all about to change with LinkedIn’s enhanced sharing features. Here’s a video that walks you through what’s new. These new features make it even easier to stand out and be sought as an expert. Check out 10 New Ways to Share News…
Taking Flight with Twitter 2842 times
“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger. Note: This is not a…
- Branding | Marketing | PR | Social Media
Social Media Weekend News Updates
I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time ever, I turned this idea…
Social Media Demographics for 8 Sites
When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective. For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn….
- Marketing | PR | Publicity | Social Media
Auction Donations and PR for Business
I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and the winner gets a service…
Making Local Search More Effective
Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a look at 10 ways to…
Questioning LinkedIn
Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special thanks goes out to Lyn-Dee…
Social Media Gets Bigger Budget Share
MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%. According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out: 27% Website 21% Pay Per Click [PPC] 19% Email 11% Social Media 10% Search Engine Optimization [SEO] 6% Online Display Ads 6% Other…
Social Media 101 Workshop Presentation
Three out of four marketing and PR workshops for IAPD IPRA went well: lots of space, time and room for conversation. When I saw the room for my Social Media Sampler presentation, I got a bit concerned. Fifteen minutes before I was set to start, it was already almost full. When the crowd started spilling…
Lincoln, Mark Twain & Lightning: Choice Words On Word Choice
Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to hear Ernest say “Yes!” Lincoln,…
131 Billion Searches to Find an answer
http://www.youtube.com/watch?v=eJTXb_yqpfc I’ve been searching So long To find an answer Now I know my life has meaning Chicago What if your search engine asked: Did you find every thing that you were looking for? Of course, there’s no need to do that. Why? We’re in constant search mode. Do you agree? With 29 million searches…
Study: Marketers Embrace Social Media Big Time
Want to know how marketers really feel about social media? Check out these statistics from Alterian’s seventh annual social media marketing survey. – 70% work with 3 or more suppliers to accommodate marketing services such as digital marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc. – 23% work with a “staggering”…
New Decade, New Digital Ideas
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping…
Speaking of Parks, Recreation and Social Media
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about the conference almost a year…
Top Twitter Tips – What’s Yours?
On the way to a client meeting this morning, I tweeted this update: wiredprworks: Happy Monday! doing a twitter demo this morning – best tips or hellos welcome 🙂 Thanks to everyone who responded on twitter. Your turn: what’s your favorite top twitter tip? * bradshorr: @wiredprworks Tip – HootSuite is a great Twitter client….
Prospect Practice: 7 Steps to Scout Out Ideal Target Companies
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, having a set of filters…
Social Media Perceptions and Budgets
SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at budget time? Answers 7% Social…
iPhone App: 2010 Social Marketing Must-Have?
Even though I don’t have an iPhone, I want iPhone apps. I’ve lost track of the number of times I’ve said, “If I had an iPhone, I could _______________.” That’s the personal side. From the business side, I looked into making iPhone apps for clients a few months ago. We found a developer who said…
2009 Lists: Business, Technology, Culture, Social Media [+ 2010 Predictions]
Happy 2010! In this first post of the year, we’ll take a look back at 2009 highlights. How will you remember 2009? More interested in where we’re going than where we’ve been? Then browse on over to Convince and Convert’s Colossal Ultimate List of 2010 Social Media Predictions. Test your 2009 knowledge by taking the…
Top Twelve Posts 2009
It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts. This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here. How I chose my top marketing, social media and PR posts ….
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