SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010
MarketingSherpa asked this question:
Which statement best describes how social media marketing is perceived within your organization at budget time?
7% Social media produces measurable ROI - increase budgets liberally
17% Social media is basically free - let's keep it that way
27% Social media value is unknown - why invest more?
49% Social media is a promising tactic and will eventually produce ROI. Let's increase budget conservatively.
Our clients agree with the majority and feel that social media is a must-make investment. After designing a plan that integrates social media into their business channels, they select options based on time, responsibilities, investments and strategy routes mapped out to meet their goals.
What's your answer?