Typed these notes as I followed Chris Anderson’s ad:tech Chicago keynote. For complete accuracy, please refer to his book, “The Long Tail: Why the Future of Business is Selling Less of More.” It’s packed with insights on the way our culture, our lives and our marketing is morphing. […]
Events
159 posts
If you’re not a corporate communicator, you may not know about Ragan Communications. I first heard about Ragan when one of my corporate consulting clients added me to their Ragan Report reading list. Because being mentioned by Ragan was a coveted honor, in planning meetings we mused about how Ragan would review our internal communications […]
Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners. When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara […]
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A […]
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people […]
Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? […]
Here’s my entry from Friday night . . . This is my first System Seminar – it’s happening at the same time as another major Internet marketing seminar in Atlanta. My video testimonial is the first one on the other seminar’s sales letter – if you see it, you’ll see I’m inviting you to […]
Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than […]
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is […]
Today’s news release is an invitation for non-profits. It’s here for us to track results and to show you an example of an event release in an email format . . . Subject Line: Non-Profit Marketing Success Roundtable News from Graphix Products for Business, Community, Non-Profit and Religion Editors Graphix […]
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