Bloggers and brands work so well together – especially when there’s a long-term relationship. Tips and ideas on how to make it happen. This is one is a series of BlogHer13 posts. Many of my blogger friends are active brand ambassadors with contracts that range from writing a few posts to traveling […]
Branding
192 posts
What are you most thankful for this year? Did you know we have Abe Lincoln and Sarah Josepha Hale, a 74-year-old editor of a woman’s magazine, Godey’s Ladys’ Book, to thank for this national day of Thanksgiving? Prior to 1863, each state held its own Thanksgiving day. Before the day […]
“When I was introduced to the Chevy Malibu, I could just picture this smart fabulous woman who would love this car. And what’s not to love? It’s perfect in so many ways, with its sculpted new styling, and the beautiful interior, and so many smart features. For me, anything that […]
Thanks to Brad Shorr for contributing today’s guest post. Last November, Barbara wrote a valuable post on how to be a great guest blogger. She offered some great advice about both how to approach a blogger and actually write an effective post. Important stuff, to be sure! Getting published on […]
Happy New Year! Social Media Club Chicago’s first event of the 2012 social season took place last night at House of Blues in Chicago. Thanks to Brickfish for the free book and for bringing Erik Qualman, author of Socialnomics and now Digital Leader: 5 Simple Keys to Success and Influence, to Chicago. A […]
Happy Thanksgiving! I am so grateful today for everyone who’s ever been interested in one of my blog post, articles or social updates. After all, if I didn’t have you, who would I write for? Every year I compose a Thanksgiving greeting. It’s an honor to share a few thoughts […]
In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic. Then I ask this question: Who here is using blogger relations as a social media marketing tactic? Every time, almost no hands go up. That’s why when […]
Two weeks ago today Google+ launched. Like most new tools, it’s a lot easier to figure out how it works when you ask other people how they use it. That’s why we’re bringing Google+ alive in 3D at the next Digital Innovation Forum next Thursday at IIT/SAT in Wheaton. Do […]
It’s Fourth of July weekend here. Why not set off some LinkedIn fireworks? Check out 13 ways and listen to Katy Perry, too. Happy Fourth! 13 Ways to Use LinkedIn to Light Up Your Career or Company The first 12 come from my LinkedIn chapter in Success Secrets of the […]
You talk. You market. You listen. Great! Let’s get serious . . . how good are you at communicating? June is Effective Communications Month. Now is a good time to hone your skills. But, where do you start? Lucky for us, my friend Felicia Slattery is hosting an effective communications […]
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