A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, Facebook, Linked In, Twitter, etc.,…
“Emotional intelligence isn’t a luxury tool you can dispense with in tough times. It’s a basic tool that, deployed with finesse, is the key to professional success.” -The Harvard Business Review, April 2003 Stress affects performance. You know that. But, did know that just one negative interaction can derail your best intentions for up to…
Before twitter, this kind of catastrophe might have been a bad brand smudge that could be wiped out over time. But not now. After checking out most of the Easter weekend, on Sunday night I dropped into to twitter to see what was going on. Well. lot and lots of action in the way of…
While these tips were written specifically for those ages 44-63 to appear on Toby Bloomberg’s Diva Marketing blog, there is something in here for everyone. Toby asked each of her guests, Des Walsh, Carlos Hernandez and Barbara Rozgonyi [me!] to submit social media tips as a companion to our appearance on her BlogTalk Radio show,…
A reader writes: We’re an eco-friendly baby products company. How can we use social media? We plan to start a blog, but do you have any other ideas? Answer: [Have a question you’d like answered? Email connectATcorywestmedia.com with Question for Wired PR Works in the subject line.] Starting a blog is a good start, but…
Blowing off boomers as social media no-shows? Take a look at these statistics and then listen in to: Boomers Step Into Social Media, hosted by Toby Bloomberg with guests, Des Walsh, Barbara Rozgonyi [me!] and Carlos Hernandez Twitter Traffic Spiked by 45-54 year olds The majority of Twitter’s roughly 10 million unique Web site visitors…
When Problogger gave the assignment list to come up with a list post for the 31 days to a build a better blog project, the first topic that popped into my mind was: how to sell out an event in less than 24 hours. Yesterday, we opened up 300 spots for Social Media Club Chicago’s…
Polarity has it’s place. It grounds both ends. Such is the case with social media. Where are you on the sliding social media marketing scale? Which seat would sit in on this fictitious social media panel? Puritan Moderate Liberal Aggressor Twitter DMs N-E-V-E-R Accepting Send them over Is there any other way? Social Media…
“I can see you’re an open networker,” someone told me last week. “You make it easy to reach you via phone and email.” Yes, that’s true and if you’re looking, look no further: my email is connect[at]corywestmedia.com and you can call or text me at 630.207.7530. Some of you reading this are shaking in your…
It’s almost ceremonious. Sitting at a meeting, I watched Dave fix his coffee. He opens and pours in a packet of sweetener. Stirs. Opens and pours in a container of hazlenut creamer. Stirs. Folds up the sweetener packet. Inserts it into the creamer container. Opens and pours in sweetener packet two. Stirs. Opens and pours…
Last night I watched “And in the end,” the final episode of “ER.” When the show first came out, I watched it religiously. It was more relevant to my life then. Why? My work revolved around hospitals, home health care, residency programs, organ and bone marrow transplants, and heart disease. My business really took off…
How do you promote seminars and workshops these days? When I pulled the media contact list for LinkedIn Power Strategies, I knew it was time to branch out into other places. A calendar item or even a feature will only reach a select group of readers once. To publicize your business events, create an event…
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Whenever someone holds up their flip video camera at an event, I usually show off my Canon SI5 [now upgraded to a Canon Powershot SX10IS 10MP Digital Camera with 20x Wide Angle Optical Image Stabilized Zoom]. So many people have asked me about my camera that I decided to write this post about it. After…
For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic. It all comes down to listening. But, first you have to have the tools to tune in. And, you have to go where your people are, which is most likely one or…
“We’re wired for stories, individually and collectively. Since the time of Odysseus We’ve been told stories. This is how we’ve been conditioned to learn; our morals and values are taught through stories.” Gay Ducey, past president, National Storytelling Network and Oracle Award recipient for Distinguished Nation Service in Storytelling How can you use the power…
After a day out of the office, I opened up my email and found a request from a friend to have lunch and talk about how to do a webinar. But, I’m not an expert on webinars – although I’ve been featured on them I haven’t produced one of my own –yet. So, I went…
Here’s the presentation I’l be making today at National Speakers Association’s Illinois Chapter. Want to see all of my presentations online? Visit Barbara Rozgonyi’s presentations on SlideShare. To book this presentation for your group, call me at 630.207.7530. What would you add or takeaway? Speaking Of Social Media Marketing and PR View more presentations from…
Okay, I’ll admit up front that this might sound a bit self serving, and it is because it’s about me. But, I’m only showing you what can happen so that you can see where you might be in 10 months if you start a social media optimization plan today. I didn’t even know I was…
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was…
Here’s the biggest question I get about Facebook: How do I separate my friends and my family from my business? The biggest concern? A clash of the multiple personalities that exist in one’s life. You know who you are: a mom, a sorority sister, an aunt, a book club member, a church-goes, a music fan,…
On March 6 and 7, I attended Alex Mandossian’s Teleseminar Secrets Reunion – check out my album on flickr. I didn’t tweet much or live blog at all. Why? Alex is a fantastic speaker and one who deserves complete attention. So, I went back to taking notes the old-fashioned way: in a spiral notebook. It’s…
Today I did something I’ve never done before: speak to job seekers about writing. Thanks to Carlos Hernandez, a friend from San Francisco I met at BlogWorld in 2007, I was honored to be the speaker at GraceWorks. I didn’t tell the group my own job-seeker stories about . . . – how I graduated…
I am thrilled to be speaking at this event, hosted by the National Speakers Association of Illinois. Wendy Piersall, @emom, and Johnny Campbell, the Transition Man and I will be talking about social media for speakers, coaches and consultants. If you’re in Chicago, I hope you can join us for this Fabulous Friday event that…
Almost two years ago, when I read Rohit Bhargava’s social media bio post, I said, “Hey! I’ve got to do that and I’ve got to write about how cool it is to do that.” Time flies . . . and this format came back to me as I was preparing my presentation for job seekers…
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