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Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types…
Social Networking for Writers Speaker| IWOC Writers Conference
On October 25, I’ll be speaking on social networking for writers at the 2008 IWOC Writers Conference. I’m an IWOC [Independent Writers of Chicago] member. For me one of the benefits is being listed in their database as a professional writer and speaker who specializes in online PR and social media. If you’re a Chicago…
Global Social Media for Local Social Good
How does social media change the world – in good ways? Looking back to 2010, one of the most inspiring events I’ve ever been a part of was a collection of social media for social good experiences from around the world. I’d love to work on producing another event like this! Thanks again to The British…
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No matter what your age, mastering social networking can be challenging. While teens and young adults might appear to be less self-conscious about setting up online profiles, the one major missing component for many of them is strategy. How do you set up – and maintain – not only an effective online profile, but nurture…
Growing in Business in 3D with LinkedIn
Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less. Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically Program: Social Media panel at Integrated Marketing Summit Chicago Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com It was an honor and a…