Reality Show PR: Marketing Tickets to Success Stories
Take your prospects behind the scenes with client success stories:
all ready and made for marketing.
Monthly and Weekly Special Events Lists
One way to get media attention is to tie your news into special days, weeks or months. Sure, you can make up your own -that’s a good strategy. But, why not build on a celebration that’s already going to be going on? For example . . . What’s so special about today? May 11,2010 Eat…
Mother’s Day Anniversary
Happy Mother’s Day 2010 Twenty years ago today I woke up in a hotel room in St. Louis and made a decision that would change my life. It was my first Mother’s Day. I had a beautiful baby girl. And, I was alone. I was at a conference that, professionally, meant a lot to me….
Social Networking Skills Horoscope
What happens when social networking skills meet up with horoscopes? Thursday, May 6th, 2010 — You may be proud of your social networking skills, yet you still might feel like an outsider today. You want to be accepted by others, yet you choose to do things that demonstrate your independence rather than thinking with a…
LinkedIn Turns Seven PR Profile Resources
Today is LinkedIn’s seventh anniversary! When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005. Your LinkedIn profile gives you automatic access to the world’s largest professional online network. Latest LinkedIn Facts LinkedIn has over 65 million members in over 200 countries. A new member joins LinkedIn approximately every second Half…
Brands and Bloggers Meet Up Swap Ideas
On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to MJ Tam for organizing a…
UnGeeked Elite Speak on Social Media Marketing PR
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social Media to Align the Personal…
Office Depot Web Cafe LinkedIn Webinar
Update: Thanks to Office Depot WebCafe for featuring me as the LinkedIn PR Expert – listen to the webinar. Sign up for a complimentary 7-day LinkedIn PR ecourse. Tomorrow I’m presenting a LinkedIn webinar for Office Depot – here’s the registration information. Hope you can join us! Tuesday, April 27th at 4pm ET Leveraging LinkedIn:…
LinkedIn Steps Up Social News Sharing Strategies
Facebook users know all about profile updates. LinkedIn users, not so much. That’s all about to change with LinkedIn’s enhanced sharing features. Here’s a video that walks you through what’s new. These new features make it even easier to stand out and be sought as an expert. Check out 10 New Ways to Share News…
Taking Flight with Twitter 2842 times
“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger. Note: This is not a…
Know it All Expert PR Strategy
People have questions. You have answers. That makes you, to them, an expert. What do you want to be known for? Here’s some help on figuring out how to be the “know it all” go-to resource in your area of expertise. Today it doesn’t take a website or a blog to connect with a community…
Media Survey 2010 Reports on Journalists PR Practices
How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by PR practitioners and journalists. You’ll…
- Branding | Marketing | PR | Social Media
Social Media Weekend News Updates
I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time ever, I turned this idea…
Social Media Demographics for 8 Sites
When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective. For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn….
- Marketing | PR | Publicity | Social Media
Auction Donations and PR for Business
I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and the winner gets a service…
Social Media Campaigns for Moms – 20 Touch Ups
I’ve been looking for a reason to write about my makeover and now I have one. In an article by Avi Savar for iMedia called Social Media Campaigns That Moms Love, Estee Lauder’s makeover campaign is mentioned as a model social media campaigns to moms. As a mother of three [ages 20, 18, and 15],…
Making Local Search More Effective
Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a look at 10 ways to…
37 ways to Value Speaking as Branding
If you enjoy speaking, then giving presentations to a targeted audience is a great marketing and branding tool. But, writing a good speech takes time and giving a presentation also takes time. A 30 minute speech can easily turn into four or more hours of communications, planning, travel and follow up. So, when is it…
Twitter Talk Tune Up Tips
Last week, Brett Flickinger, JD Gershbein, Brian Tomkins and I presented at The Business Ledger’s Newsmakers Forum. Brett started out with strategy. JD covered LinkedIn. Brian presented Facebook for business and I talked about twitter. Thanks to my intern for sitting through a business buffet lunch, filming my presentation, taking pictures and most importantly, critiquing…
Trends: Brand Butlers Deliver Exquisite Customer Service
I love watching and reporting on trends. Trendwatching’s April brief reports on the Brand Butler, “why serving is the new selling” trend. Interested in trends, too? Here’s the Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Being a Brand Butler…
March and April Social Media Speaking Engagements
At a networking lunch today, someone asked about my upcoming presentations. Here’s a quick list of where to see me in the next few weeks. Let me know if you’ll be the audience. I’d love to meet you! Wow! Lots of workshops and social media speaking presentations coming up. I love helping people craft and…
State of the Media via CNN Journchat @SXSW
“Portable, personable and participatory” – Sarah Evans, creator of Journchat, on what people want in their news, quoting an unassigned reference Kudos to Sarah for rounding up the CNN crew to join the Journchat conversation on twitter live via ustream on Monday night. I was there! Here’s CNN’s press release Special edition of #journchat to…
Media State and Stats
Looking for some trends or stats for your next presentation? Here’s the latest on the state of the news media. The 2010 State of the News Media, the eighth annual report on American journalism, published by the Pew Project for Excellence in Journalism notes six major trends: SIx Major Trends in Journalism 1. As consumers…
SohoSeminar Tweet Log
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media…
SohoSeminar Tweet Log
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media…
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