What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Conducted…
What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Access your copy here. Note: all graphics via the report. Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. Conducted…
Do you use Cision or PR Newswire to manage your PR business? Here’s the latest news . . . Cision has completed the acquisition of PR Newswire. Cision is a global media intelligence company that offers comprehensive social and PR software, rich analytics and insights that enable clients to improve their communications and strengthen data-driven…
Congrats to all the bloggers on Cision’s top 50 PR blogs list! It’s an honor to see that this one made the list. 🙂 Here’s how Cision ranks the blogs. Brands and public relations firms may be diverting more of their budgets to content marketing these days (indeed, Cision recently launched its own Content Marketing Suite), but…
On June 12, Cision released a list of the top 50 marketing and PR blogs. I didn’t expect to come in at number 31. While I’m honored to be included, I’m also intrigued by the overall rankings. Congrats to Chicago author and PR woman extraordinaire, Gini Dietrich, of Spin Sucks. for coming in at number…
If you work in the meetings and events industry, you know it’s a tight-knit club. We all speak the same language of room blocks, BEOs, and attendee engagement. And when you walk into a room full of people who just get it, there’s an energy that’s hard to explain to anyone on the outside. I’ve…
The most powerful work you’ll ever create starts with a decision, not a budget. Create anyway. That’s the lesson that crossed the finish line at CreativeMornings Charlotte on May 1, 2026 at the NASCAR Hall of Fame, where Grammy-honored artist and nonprofit founder Dennis Reed Jr. delivered a keynote on May’s Creative Mornings global theme: Create. For PR…
It’s Travel Tuesday on wiredPRworks, and this story might sound familiar to anyone who navigates transportation routes, leadership paths, or marketing/PR/sales teams. As someone who knows my way around Chicago and the CTA, or so I thought, I had the perfect plan. My husband told me exactly which bus to take, the 66, from the…
There’s an old clock on my desk. It doesn’t tell time anymore. Yet, it feels more timely than ever during Women’s History Month. This clock once sat under my grandmother’s bed for as long as anyone could remember. When she passed away, I was just three years old. I apparently searched for it at her…
Reading time: 6 minutes | Category: PR Strategy, Storytelling, Brand Experience, Travel AI Overview This article explores how the West End production of My Neighbor Totoro at London’s Gillian Lynne Theatre reveals a powerful 4-Act framework for designing emotionally resonant B2B customer experiences. PR strategist Barbara Rozgonyi maps theatrical storytelling onto brand touchpoints, showing marketers, communications professionals,…
By Barbara Rozgonyi | March 2026 | wiredPRworks.com | Serving Clients Nationwide and GloballyLast Updated: March 2026 For nearly two decades, wiredPRworks has been one of the most continuously published public relations and digital communications blogs in the US. This month, it ranked #32 in FeedSpot’s “100 Best Public Relations Blogs to Follow in 2026”…
I wasn’t even in Philadelphia for 24 hours. I flew in, walked into the Pennsylvania Convention Center early on a Saturday morning, and could smell the flowers before I saw a single bloom. It felt like walking into a living vision board for how I want events, brands, and stories to feel in 2026: rooted,…
If you’re an event planner, this post is your shortcut to the 9 most requested speaking topics for 2026 and how to translate them into session tracks that fill seats. If you’re a speaker, this is your framework for reframing your existing talks so planners and AI‑search tools can actually find you. Event planners are…
By Barbara Rozgonyi | wiredPRworks | Updated February 2026 AI Research Disclosure: This post was created using a combination of AI-assisted research tools (including Perplexity AI) and Barbara Rozgonyi’s 20+ years of expert judgment in PR, social media, and B2B influence strategy. All sites have been manually reviewed and verified as active and authoritative as…
The Visibility Paradox of 2026 We’re drowning in content, yet starving for connection. For speakers, this paradox creates a brutal reality: you can be everywhere and nowhere simultaneously. Your LinkedIn posts get likes, your website traffic looks healthy, your proposals go out on time—but the bookings? They’re not matching the effort. This isn’t about working…
What Superheroes, Costume Design, and Storytelling Reveal About Visibility and Leadership From Travel Tuesday to Leadership Insight Sometimes leadership lessons arrive in boardrooms.Sometimes they arrive on stages. And sometimes they arrive unexpectedly while walking through a museum on a cold January morning in Chicago. What began as a Travel Tuesday visit to the Kenneth C….
Every December, Charlotte shifts. The pace slows, but the possibilities sharpen. While inboxes fill with automated holiday messages, the real conversations move offline and into the rooms where next year’s ideas begin. If you work in marketing, PR, communications, digital strategy, entrepreneurship, or leadership, this month offers something rare: access. Access to decision-makers. Access to…
This article was co-created using ChatGPT conversational AI to support research, structure, and clarity. All insights, interpretations, and conclusions reflect Barbara Rozgonyi’s professional experience in AI, branding, marketing, PR, storytelling, and visibility strategy. On November 30, 2025, ChatGPT turned three years old.The milestone itself is simple. The meaning behind it is much larger. In only…
On November 14, 2025, the Charlotte Marketing AI Exchange gathered a room full of marketers, strategists, and curious leaders to ask one core question: What does it really take to move AI from experimentation to actual transformation inside marketing? To answer that, Charlotte Marketing AI Exchange co-organizers Jessica Hreha and Tammy Tufty brought MAICON back…
Driving Into the Future: How the Charlotte Auto Show Reveals the New Rules of Customer Experience, Technology, and Visibility By Barbara Rozgonyi, The Visibility Architect AI Intro: Why This Article Matters Now Artificial intelligence, AI, is changing how customers search, evaluate, and trust brands. AI systems read content, tone, clarity, relevance, and authority before a…
The WIRED 5D Authority Framework for Leaders Who Need to Be Louder Some speakers share information.Barbara transforms how leaders communicate — in rooms, on stages, online, and inside organizations. For more than two decades, Barbara has guided leaders, teams, associations, and visionary brands to shift from visible to trusted, from expert to recognized authority, and…
How to Choose Fractional CMO Marketing Leadership That Moves Your Business Forward Faster In 2026, strategic marketing leadership transcends mere tactics or frequent posting. True marketing defines your business’s presence, reputation, and most crucial, your relationships. If your company is experiencing growth, but your messaging, market positioning, or digital visibility lag behind, this isn’t a…
Quick Take: A 2025 PRNEWS Platinum Awards judge, Barbara Rozgonyi, reveals how top campaigns earn recognition and results. Learn six secrets behind award-winning PR campaigns that build trust, drive measurable impact, and stand out through authentic storytelling and flawless execution. How judging the PRNEWS Platinum Awards 2025 revealed what separates good campaigns from truly exceptional…
Why Is AI Essential for PR Pros in 2025? By Barbara Rozgonyi, Top 100 Keynote Speaker, Fractional CMO, Founder of CoryWest Media, Publisher of WiredPRWorks.com since 2006 Why Is AI Essential for PR Pros in 2025? At PRSA Charlotte, I presented “5D PR: Your Blueprint for AI-Powered Communications.” The room buzzed with a key question:…
What Today’s Leaders Can Learn from Lincoln’s LegacyBy Barbara Rozgonyi | Future Business Keynote Speaker Lincoln’s Leadership Lessons in a Digital World “The best way to predict your future is to create it.” – Abraham Lincoln Happy Birthday, Honest Abe! 🎉 In November 2006, I wrote my first blog post about Abraham Lincoln on WiredPRWorks,…
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