Have you ever read a book that completely changed your life? It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “The New Rules of Marketing and PR.” In a stroke of marketing brilliance, […]
Marketing
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On January 25 and 26, I’ll be presenting two programs at the 2013 IAPD/IPRA Soaring to New Heights annual conference. Thanks to Joan Scovic, marketing and sponsorship coordinator at the Palatine Park District, for recruiting me to be a speaker. Wow – how the world has changed since this social media and marketing presentation […]
During his NMX keynote, Scott Monty mentioned a stat I found intriguing. So I tweeted: 67% of millennials believe it’s their responsibility to provide brand feedback #fordnmx #nmx After I tweeted the stat and many people retweeted it, I researched where the number came from. Turns out it, and a whole mix […]
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