Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to […]
Monthly Archives: January 2010
12 posts
I’ve been searching So long To find an answer Now I know my life has meaning Chicago What if your search engine asked: Did you find every thing that you were looking for? Of course, there’s no need to do that. Why? We’re in constant search mode. Do you agree? […]
Want to know how marketers really feel about social media? Check out these statistics from Alterian’s seventh annual social media marketing survey. – 70% work with 3 or more suppliers to accommodate marketing services such as digital marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc. – […]
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and […]
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about […]
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative […]
On the way to a client meeting this morning, I tweeted this update: wiredprworks: Happy Monday! doing a twitter demo this morning – best tips or hellos welcome 🙂 Thanks to everyone who responded on twitter. Your turn: what’s your favorite top twitter tip? * bradshorr: @wiredprworks Tip – HootSuite […]
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, […]
SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at […]
Ever wished you had your own in-house search engine strategist? I have and today we do. Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO […]
Even though I don’t have an iPhone, I want iPhone apps. I’ve lost track of the number of times I’ve said, “If I had an iPhone, I could _______________.” That’s the personal side. From the business side, I looked into making iPhone apps for clients a few months ago. We […]
Happy 2010! In this first post of the year, we’ll take a look back at 2009 highlights. How will you remember 2009? More interested in where we’re going than where we’ve been? Then browse on over to Convince and Convert’s Colossal Ultimate List of 2010 Social Media Predictions. Test your […]
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