Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to […]
Monthly Archives: January 2010
12 posts
I’ve been searching So long To find an answer Now I know my life has meaning Chicago What if your search engine asked: Did you find every thing that you were looking for? Of course, there’s no need to do that. Why? We’re in constant search mode. Do you agree? […]
Want to know how marketers really feel about social media? Check out these statistics from Alterian’s seventh annual social media marketing survey. – 70% work with 3 or more suppliers to accommodate marketing services such as digital marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc. – […]
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and […]
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about […]
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative […]
On the way to a client meeting this morning, I tweeted this update: wiredprworks: Happy Monday! doing a twitter demo this morning – best tips or hellos welcome 🙂 Thanks to everyone who responded on twitter. Your turn: what’s your favorite top twitter tip? * bradshorr: @wiredprworks Tip – HootSuite […]
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, […]
SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at […]
Ever wished you had your own in-house search engine strategist? I have and today we do. Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO […]
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