Ever wished you had your own in-house search engine strategist? I have and today we do. Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO […]
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I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting. Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement. January […]