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Posts tagged: Blogs

Top Twelve Posts 2009

It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts.
This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here.

How I chose my top marketing, social media and PR posts . . .

True or False?

Based on traffic.

Number of comments.

Ranking by keyword.

Read popularity.

Highest retweets.

If you answered false to all, then you are right! Each post was selected based on originality, purpose, intention, passion and relevance.

2009 Wired PR Works Stats

Top Three Most Traffic

LinkedIn PR: Top 10 Ways to Quickly Become a Subject Matter Expert Boomers and Social Media Stats for Twitter and Facebook

How to Create and Produce a Webinar Best Practices

2009 Best Posts: One for Every Month

January: Twitter Guide for College Students of All Ages
College Public Relations Students and Social Media : Maximizing Twitter Value

February: Social Media and PR tips for Event Planners

Community PR:9 Strategies to keep events alive with social media

March: Answering the Number one Facebook Question

Facebook PR Strategy Guide: Be Friends with . . .

April: Animated Applications for Social Media
Monsters vs. Aliens-Social Networking for Consultants

May: Entrepreneurs and Social Media Movement Success Story

Social Media Marketing Success Track | Inside Grasshopper’s Influential Campaign

June: Video with my Friend the Famous Ramon DeLeon

Video Interview How Dominos Delivers Social Media Pizzaz to Chicago

July: Balancing Career and Family for Entrepreneurs

How do you do it all? Balancing Business and Life for Entrepreneurs

August: Movie Watching and YouTube Making

Julia Child: Video Pioneer, Shark Repeller and French Chef

September: Meeting and Becoming an Influential Leader
CEO Breakfast: Branding-Social Media on the Menu

October: Lessons from PR Master@skydiver

Peter Shankman in Chicago on PR, Social Media Rules

November: Express Branding
Ten Branding Methods: Butterflies and Rainbows Optional

December: Twitter and PR Guide with Images
TR=25 Ways to Stage a Twitter Relations Success Story

Let me know which topic and post appeals most to you. Also, what would you like to learn more about in 2010?

Image: snow in rear view copyright 2009 Barbara Rozgonyi All rights reserved.

WordPress 2.9 Upgrade Enables Easy Video Embeds

Named in honor of jazz vocalist Carmen McRae, WordPress 2.9 Carmen is the popular blogging platform’s latest upgrade.

Guide to upgrading to WordPress 2.9 from freshworkshops.com.

Installing the latest version took one click. It was so easy I didn’t think to check into what came along with the updates until I opened an email from Matt Mullenweg, creator of WordPress, that outlined the updates as “headline features are global undo/trash, built-in image editor, batch upgrades, plugin compatibility checker, and easier embeds.”

[When I met Matt at WordCamp Chicago in June and told him I was still on version 2.3, I was really embarrassed, but I was also afraid to upgrade and lose data. Thankfully, that didn't happen when I upgraded to the latest version over the summer. Instead, I got a faster, smoother and more enjoyable blogging experience - all in a matter of minutes.]

Matt’s email also included a request to have some eggnog for him along with this preview of 3.0: new default theme, better upgrades, dynamic image resizing, and more, Watch this video for an update highlights overview.

http://www.youtube.com/watch?v=s9uKCYfDBJw&feature=player_embedded

Embedding videos really is as easy as copying the link, which is what I did with both of these.

http://www.youtube.com/watch?v=KL_WDbOh7Mo&feature=player_embedded

Have you upgraded to WordPress 2.9? What do you think?


Image: Carmen McRae Millennium Collection

Social Marketing Budgets up as much as 79% in 2010

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Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given.

In our experience, we’re seeing clients shifting marketing funds away from advertising and print collateral to content, PR and social marketing. How did your company allocate its 2010 marketing budget?

New Chart: Change in Social Marketing Budget from 2009 to 2010, by Industry Sector

This chart shows that social marketing will benefit from significant budget increases in the year ahead, regardless of what industry your organization is in. What this chart doesn’t show is where these increases will come from. The human factor will account for nearly 60% of social marketing expenditures next year including staff salaries for blogging, content development, social monitoring, etc. Another 20% of the budget will go outside the organization to agencies, consultancies and other social marketing service providers.

Where do you think the increased social marketing budget funding will come from?

Search Engine Strategies Chicago Free Sessions

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For my friends in the Chicago area . . .
Search Engine Strategies is offering these free clinics and workshops
[FTC Disclosure: Thanks to Search Engine Strategies Chicago for granting me a platinum pass, valued at $1995, in exchange for coverage. Watch @wiredprworks and Wired PR Works for session coverage and commentary.]

Free Search Engine Strategies Chicago Site Clinics:
TUESDAY, Dec 8: Small Changes, Big Results with Matt Bailey (10:30a-11:30a)
TUESDAY, Dec 8: Power PPC Advertising Clinic with David Szetela (12:30p-1:30p)
TUESDAY, Dec 8: Get Some Sage A…dvice About Your Website with Sage Lewis (2p-3p)
TUESDAY, Dec 8: Your Baby Is Ugly – Landing Page Mini-Critiques with Tim Ash (4p-5p)
WEDNESDAY, Dec 9: Express Search Usability Clinic with Shari Thurow (10:30a-11:30a)
WEDNESDAY, Dec 9: CPA Optimization Station with Jonathan Mendez (12:30p-1:30p)
WEDNESDAY, Dec 9: Dave Naylor Search Marketing with Dave Naylor (2:00p-3:00p)

Free Search Engine Strategies Chicago Workshops:

MONDAY, Dec 7: Google Workshop: What’s New & Exciting with Google Analytics (1p-1:30p)
TUESDAY, Dec 8: Google Workshop: Getting the Most Out of AdWords Optimization Tools (10:30a-11:45a)
TUESDAY, Dec 8: Google Workshop: The Next Generation of AdWords Bidding: Conversion Optimizer (2:30p-3:45p)
TUESDAY, Dec 8: Serengeti Session: Social Media Strategy & ROI Measurement (4:15p-5:30p)

Free Search Engine Strategies Chicago Networking Events:
SUNDAY, Dec 6: SES CHICAGO PRE-GAME MEETUP @ Lakeside Green Lounge @ the Hilton Chicago. Must RSVP.
TUESDAY, Dec 8: Author Luncheon – Have lunch and networking with the ses speakers/authors
WEDNESDAY, Dec 9: Author Luncheon – Have lunch and networking with the ses speakers/authors

2008 Search Engine Strategies Chicago Coverage

Storyteller Marketing | Search Engine Strategies Coverage

Advanced Link Building | Search Engine Strategies Twitter Transcripts

Social Media Optimization | Search Engine Strategies Coverage

SEO PR Chicago Search Engine Strategies | Twitter Transcripts

Will you be there? Tweet me @wiredprworks

Writing: What Grade is Yours in?

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I’m working on a writing project. This one needs to be more mainstream. So, I tested it out for grade level and readability.

While it’s cool to know that I wrote it at the same level that New York Times readers read: 11.5, it’s not so cool that I’m writing for high brow audiences.

Because . . . not everybody’s that intellectual.

And, even if they like a good read, they want that that experience to happen while reading The New York Times, a best seller or their son or daughter’s English paper.

Not my stuff.

Yes, I’m an experienced writer.

Who cares about that if the people who get the material have to slough through it?

You know they won’t. They’ll move on to something else. Like videos or Facebook.

So, I went back to the keyboard. I reread the piece over and over again.

Smoothed transitions, sliced sentences, substituted words and. . . . you’ll have to read the rest of the post to find out what happened.

Because I compose my blog posts in the WordPress interface, I’m not subject to the grammar underlines I get in Word. While this is liberating, it automatically downgrades not just my grade, but my overall writing score – or one would think.

My English teachers would be in shock. OR maybe not, if they saw the test results.

How about you? Do you ever grade your writing?

Tools to Grade Your Writing

When I teach my Enlivened Writing Workshop we talk about tools to tighten, tone and tune up text.

Here are a few tools I used today to calibrate readability.

Readability scores

According to the site, this code was originally released on AddedBytes.com (formerly ILoveJackDaniels.com) in July 2004.

SMOG Simple Measure of Gobbledygook

SMOG was published in 1969 BC [Before Computers] so I made calculating a text’s readability easy by offering an approximate formula — count the words of 3 or more syllables in 3 10-sentence samples, estimate the count’s square root, and add 3, SMOG source

Readability of a Website
Calculate a website’s readability on several scores by entering the URL. For comparison purposes, the site lists this chart.

Fog Index Resources
6 TV guides, The Bible, Mark Twain
8 Reader’s Digest
8 – 10 Most popular novels
10 Time, Newsweek
11 Wall Street Journal
14 The Times, The Guardian
15 – 20 Academic papers
Over 20 Only government sites can get away with this, because you can’t ignore them.
Over 30 The government is covering something up.
Philip Chalmers of Benefit from IT provided the typical Fog Index scores, to help ascertain the readability of documents.

Isn’t it interesting how the Bible, TV Guide and Mark Twain all rank at a lower level?

Back to the scores on the writing project . . .

My first draft came in at 13.5, the second at 11.5 and the last at 9.5 – right in line with most popular novels.

For better or worse, WIred PR Works comes in at 11.84. I’m okay with being at the same level as The Wall Street Journal [according to another list], but I know I don’t write quite that well – especially when the grammar checker is off.

How about you? What grade is your writing in?

Image credit: Thanks to Shutterstock.com for providing images in exchange for credit, which I am happy to give.