Add an energizing and entertaining edge to your event. Innovative and strategic social media, LinkedIn training, content marketing, and PR workshops – all based on IRL results.
Looking for a speaker or trainer who will rock your event – and your ROI?
A former national sales trainer and an experienced keynote speaker at national conferences, consider Barbara as an expert presenter for:
Barbara’s programs include wired branding, CPR storytelling, change management, 3D leadership, the future of communications, PR [personality + reputation], social media marketing strategies, LinkedIn social selling skills, and technology tools for companies, organizations, students, and associations.
Barbara Rozgonyi is a terrific speaker that knows her subject matter and engages her audience. She spoke to the importance of integrating social media throughout your organization and emphasized the 3 “D’s” of marketing; direct, digital and dynamic. Her presentation rated in the top 5 at CONVERGE Chicago. As the founder of the Social Media Club of Chicago, she was a real plus at our conference.
CONVERGE Chicago, ISSMM
Top Ranked Keynote Speaker and Content Marketing Influencer
Barbara’s presentations routinely receive 90% or higher approval ratings. She loves to share her passion for effective online communication, both virtually and in person. Along with publishing social media marketing strategies here on WiredPRWorks, she founded the Social Media Club (SMC) Chicago in 2008. Shortly thereafter, she was honored by GM and Chicagonista as one of Chicago’s top social media mavens. In 2011, Sears selected Barbara as one of four Blue Blogger Crew members to cover CES in Las Vegas. In 2013, Nokia selected Barbara as one of two U.S. social media experts to cover Social Media Week Berlin. In 2014, Cision added @wiredPRworks, Barbara’s twitter profile, to its top 50 content marketing influencers list. When Barbara speaks to your group, her network comes along.
Barbara’s speaking engagements include presentations to associations, corporations, sales teams, communication teams, conferences, events, and higher education including . . .
MDRT, IACC, IMEX Frankfurt, PCMA Convening Leaders 2015, MPI EdCon 2013, MPI EdCon 2014, MPI TechCon, IMEX, Association Forum Holiday Showcase, Industry Xchange Chicago, Influencer Marketing Days, NACE DC, South Dakota EDC, Meetings Tech Expo Chicago, ISSMM Converge, YPO International, IAPD, NAMIC, Integrated Social Media Communications Forum, International Association of Privacy Professionals, Weber Shandwick Chicago, Federal Reserve WEDGE Conference, Affiliate Summit West, SOBCon, Higher Learning Commission AQUIP, Joint Commission, Integrated Marketing Summit, PR MKTG Camp Chicago, NACM Annual, NACM Regional, NCMPR, Ragan Communications’ Social Media Bootcamp, UnGeeked Elite, National Association of Catering Executives DC Chapter, White Sox Social Media Night, Illinois Parks and Rec Association Annual Conference, International Social Media Association, Office Depot Web Café, The Business Ledger Newsmakers Forum, Chicago Suburban Public Relations Society of America PRSA, DePaul University Kellstadt Marketing Group, Community Media Workshop Making Media Connections, National Speakers Association-Illinois, Citibank, Chamber of Commerce, INSPRA, ISACA, adjunct faculty at College of DuPage.
2020 Innovation Forecast: Where We’re Going and How You’ll Get There
What if you could look into the future of social media marketing? In this fast-paced presentation, you can! Join us as we look ahead into 2020. Get to know the top marketing and PR trends you’ll want to watch and follow. Along the way, you’ll discover how to maximize productivity and ROI. Learn how you can easily adapt to change and make the most of what’s next, right now.
What we’ll cover:
- Tops trends to watch and follow
- Strategies to optimize productivity and ROI
- Effortlessly adapting to change
Perfecting PR: How to Quickly Attract Success for Tomorrow, Today
Have you heard? PR isn’t just about press releases anymore.
In this innovative and interactive workshop, you’ll discover why PR [Personality + Reputation] is the most underrated, yet highly effective, digital marketing strategy you can use to position you and your business as an industry leader quickly, economically, and successfully.
You will learn . . .
- Why you need to think like a media mogul, not a content marketer
- Where to find journalists and top influencers who are looking for your stories
- How to use a 33-point checklist as a foolproof campaign success template
- When to merge your stories with top trends and unlock doors to interviews
- Where to find free, paid and unexpected PR distribution channels
- How to integrate PR into top social networks like Facebook, LinkedIn and Twitter
- When to use free or low-cost tools to measure your PR [and marketing!!] success
Barbara Rozgonyi, the PR author in “Success Secrets of the Online Marketing Superstars” leads this success-oriented session.
LinkedIn MBA School [Marketing & Business Accelerator]: Powering Up Social Selling
Find out how to transform a lonely LinkedIn personal profile into a super-charged network that positions your company as the leaders your target clients are looking for.
More than just an online resume, a LinkedIn profile connects you to the virtual marketplace of the business world. With over 400 million members, LinkedIn offers a high-performance personal branding platform you activate, design and manage. You can integrate LinkedIn into recruiting, sales, marketing or PR efforts for immediate and long-term impact. This session is presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars.”
You will learn . . .
- How to master the art of a LinkedIn power profile with a 36-point success check
- How to target the specific areas on your profile that spotlight your career marketability
- How to maximize LinkedIn’s Publishing platform as a participant and a thought leader
LinkedIn Sales Training and Corporate Communications Expertise
Barbara’s training experience began as a corporate national sales training manager where her group sales training programs routinely increased sales results, by as much as 400%. Through her company, CoryWest Media, Barbara continues teaching and training- in college classrooms, corporate boardrooms, and as a conference speaker. Barbara’s Marketing Transformations Process and The Accelerated Marketing Plan systems blend her experience as a sales trainer, agency owner, marketing consultant and social media enthusiast into lively, dynamic programs that start working while her students are still in the room. Ragan Communications tapped into Barbara’s talent to develop Twitter 101 and Twitter and PR programs for their Social Media Boot Camp.
Barbara offered broad insight into the issues and concerns that SM project managers face in showing value added in business use of SM [social media]. In addition, she provided great practical tips and resources that I can immediately apply to my role. ~ Kathryn Moran, Federal Reserve Bank of Chicago
Barbara is smart, communicative and reliable in terms of moving the project along and delivering a quality product but also flexible and accommodating to her clients’ needs. At Women Employed, we engaged Barbara’s services to create a customized three-hour Enlivened Writing Workshop. Our goal was to develop a stronger writing foundation styled with persuasive elements. Now we feel like we have a higher quality standard and an integrated vision. ~ Rebecca Wellisch, Women Employed
Barbara did a great job of explaining and illustrating the value of social media to 350+ administrator and faculty from higher education institutions. She has current, relevant information to share, and a lively, engaging manner for sharing it. ~Stephen D. Spangehl, Higher Learning Commission Annual Conference
In addition to being featured in Crain’s Chicago Business 2014 Small Biz Big Trends feature, Barbara’s been interviewed by NBC Chicago, Inc.com, WIND, WDCM, SOHO Magazine cover feature, Mashable, Technorati, Chicago Tribune, LawMarketing.com, Alltop PR, AdAge Power 150, lowesforpros.com, Liberty Suburban Press, West Suburban Living, BizTalk Radio, Advice Radio, PepsiCo at BlogHer , quoted in O’Reilly’s Women in Technology, top 30 PR experts to follow by ereleases.com, top 12 twitter experts to follow via prweb.com.
Cross Promotional Partnering
As your promotional partner, you can count on Barbara to give your event higher visibility and greater credibility throughout and beyond the WiredPRWorks social networks. This includes before and after posts that increase event exposure.