The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to […]
Subject Matter Expert
13 posts
People have questions. You have answers. That makes you, to them, an expert. What do you want to be known for? Here’s some help on figuring out how to be the “know it all” go-to resource in your area of expertise. Today it doesn’t take a website or a blog […]
What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche. In doing some […]
Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out […]
How can you promote your expertise in four lines? When you open a Twitter account and complete your profile, Twitter challenges you to do just that. Wondering how Twitter works? Take two minutes to find out. Watch this Twitter in plain English video from Common Craft. Twitter Profile Content: What […]
Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book – and they read the reviews. When I met Brad Shorr, his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com […]
Looking for a quick-start guide to free seminar publicity? Then you’re in the right place! As seminar marketers and PR pros, Jenny Hamby and I want to share our success secrets. We want YOU to be successful! That’s why Jenny interviewed me, we transcribed our interview and turned it into […]
Groupies, limos, spotlights, fan clubs, backstage passes, original songs, managers, agents, a band . . . being a rock star sounds oh so glamorous. Technorati Tags: Speaking,Marketing,Branding,Public Relations,YouTube,Videos,Barbara Rozgonyi Wait – did I mention speakers? Not the kind you listen to, but the professional speaker maybe you, like me, […]
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world – along with more than a few new prospects Disclaimer: I have yet to personally produce a Slideshare […]
Money may not grow on trees, but it does on the BizRadio Network. On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show. “The Sound of Your Money Growing” – that’s the tagline for BizRadio Network. When you check […]
English