Summer leaves. Autumn arrives. On summer’s last day in Chicago last week, the temperature almost touched 90 degrees. It was not cooler by the lake. As I rushed around the Water Tower area on my way to a conference at the Museum of Contemporary Art, I thought it’s way too hot for fall, but that’s…
Merci and Bonjour: Plugging Back into Networks After Unplugging in Paris Thanks to those of you who checked in over the past week and wondered “Where in the world is Barbara?” Paris was the answer. That’s me with Pan in Jardins et Palais du Luxembourg. I’ll have more stories about my trip later, but for…
It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me –
Thanks to Annette Bau for asking me to be today’s Financial Summit’s social media speaker. Here’s the background story on the sales and social media presentation for financial advisors and the message Annette sent out to the attendees . . . Barbara Rozgonyi on Savvy Social Media: How to Leverage Social Network Connections into Profitable…
Being really great at what you do doesn’t always translate to other skills. For example, how well do you know how to swim? Can you dog paddle, compete in a triathlon or watch the beach as a lifeguard [or a sun bather]? Now, let’s think about business skills. What is the one skill you need…
Or . . . How Did you Get from Here to There I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start…
This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online. The…
A simple code keys into a new social media infographic. Yellow is for content. Red is for channels. D means data rich. Four points cover the spectrum: awareness, consideration, centralized and decentralized. How best to interpret this? In New Content Marketing Infographic: “The Content Grid” Joe Chernov, the new director of content marketing at Eloqua,…
When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective. For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn….
Want to know how marketers really feel about social media? Check out these statistics from Alterian’s seventh annual social media marketing survey. – 70% work with 3 or more suppliers to accommodate marketing services such as digital marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc. – 23% work with a “staggering”…
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about the conference almost a year…
SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at budget time? Answers 7% Social…
Thanks to Steve Stokes of Stoked Studios for covering Social Media Club Chicago‘s first anniversary event on October 22, 2009. Many people asked about how they could watch the video of the panel discussion about community and social media – click here to go the video. SMC Chicago President, Jeff Willinger of RightPoint Consulting moderated…
Peter Shankman visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. I’m a fan of HARO [helpoutareporter.com], more stats on that later, and Peter’s brilliance in general. Although most people associate Peter with HARO, did you know he’s also the author of Can We Do That?!…
Note: This post contains dramatic videos – plan to stay for awhile. My trip to KÀ began with a brief email exchange . . . ME: Thanks so much for making this offer. Last year I found out about it a few hours too late. I’ve never seen a show in Vegas, but I love…
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