Why do so many small business owners pay for expensive advice, agree to take action . . . and then never follow through? that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” In the latest […]
Small Business Marketing
16 posts
Since the movie Catfish [read my review later in this post] came out in September 2010, it seems there’s a renewed and fresh interest in the movie’s once secretive premise: “Don’t let anyone tell you what it is.” It’s funny that the tagline is relevant in so many ways right […]
The opportunities The possibilities Well, I have never felt so called REM “Discoverer” Lyrics Source Today is Columbus Day, a day that honors a discoverer. Since you’re here, you’re discovering post #1,000. It’s a significant number in some ways. In others, it’s just a marker for progress to be made. […]
Last November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business […]
Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often […]
“Do what you do so well – and so uniquely – that people can’t resist telling others about you.” Walt Disney Using Walt Disney as an inspiration, master marketer Dan Kennedy shares his take on the power of mastery in this article, which was selected as the February article for GKIC [Glazer Kennedy […]
In 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. Three charts about methods and obstacles are yours for the viewing. If you want more information, you can purchase the complete report. Methods Used for B2B Social Media Marketing When […]
Just thinking about being in Arizona in April at this time of year gets this Chicagoan excited about going to InfusionCon 2012. Location is only one reason InfusionCon will be a top-notch small business marketing conference. Last year I attended Infusionsoft’s Customer Tour in Chicago and got a preview of how […]
Every year, we reassess our client’s progress with a 3d+ marketing audit. We look at digital performance, direct connections and dynamic business development. A fourth dimension, being healthy, is a self-audit. Because being in optimal health adds to your mental agility and overall performance, we’ll talk about that, too. Here’s […]
When it happens, I’m not happy about it. As I guide groups through the WIRED in 3D system, we sometimes veer off in the wrong direction. Where do we get stalled? The most important part: Intentions. WHY? Why are you in business? Recently, one group gave the same answers most […]
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