Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, […]
Marketing
630 posts
SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at […]
Even though I don’t have an iPhone, I want iPhone apps. I’ve lost track of the number of times I’ve said, “If I had an iPhone, I could _______________.” That’s the personal side. From the business side, I looked into making iPhone apps for clients a few months ago. We […]
Happy 2010! In this first post of the year, we’ll take a look back at 2009 highlights. How will you remember 2009? More interested in where we’re going than where we’ve been? Then browse on over to Convince and Convert’s Colossal Ultimate List of 2010 Social Media Predictions. Test your […]
It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts. This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here. How I chose my top marketing, social […]
Did you do this, too? I’ll admit it. I sent out a flurry of “Happy Holidays” and “Season’s Greetings” hybrid-type announcements: news, wishes and an invitation to a social media event. No sales stuff, but not too much tinsel and sparkle either. After I let the boys open a box […]
Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given. In our experience, we’re seeing […]
Confession: I love jewelry that sparkles – preferably a lot. To make stones sparkle, they have to be cut to catch light. To be attractive, they need to be shaped. To be displayed, they have to be set. Stones come in many colors, sizes, cuts and shapes. But, they all […]
Thanks to Steve Stokes of Stoked Studios for covering Social Media Club Chicago‘s first anniversary event on October 22, 2009. Many people asked about how they could watch the video of the panel discussion about community and social media – click here to go the video. SMC Chicago President, Jeff […]
“That was a great post. I can tell you spent lots of time on it.” – recent comment Well, not as much time as you think and I have Yubby to thank for that. Back at BlogWorld in Las Vegas, I met Vincent from Yubby [and Amsterdam!] as he and […]
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