Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs […]
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196 posts
Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited email, opens all their junk mail and listens […]
It must be getting close to Christmas. Why else would my blog keep getting hit with Wii hunters? Last November, I told my readers the story about how we got the Nintendo Wii in eight minutes. It’s true and I’m glad I wrote it down. Maybe I’ve even glad it’s […]
Want to advertise, but don’t have an ad budget? Or, you do have an ad budget, but want a free month’s worth of testing? USA TODAY wants your blog in their Blogger & Podcaster Guide. Here’s what your ad will look like. This screen shot is from the business page. […]
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to […]
When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Start at the first point of contact One dreary day I strolled into […]
Thanks again to Ray Silverstein, founder of PRO for asking me to present a beginning business blogging seminar. What I learned: Blogging for business presentations need to be in at least three phases or levels: elementary for those who don’t know what a blog is, intermediate for those who have […]
Speakers Wendy Piersall, Emomsathome Matt Colebourne, CoComment Dave Nalle, BlogCritics Great session – please share your impressions or thoughts about building an online community. The tone that Wendy sets in her posts is extremely personal. She stays appropriate and relevant. Because that tone is there, people are respectful. That personal […]
Update 10.17.07 Final Results are in from Blog Action Day 20,603 Blogs Participated 23,327 Blog Posts (Google Blog Search) 14,631,038 RSS Readers Today is Blog Action Day – as of this moment 15,861 blogs with a combined RSS reach of 12, 697,713 readers display posts about the environment. In researching […]
Lucky enough to get on TV? Congratulations! Most segments are short so you’ll want to have talking points or key messages that you’ll be sure to convey. Today, one of our clients was on TV. Well, not really. The guest who appeared on their behalf demonstrated a fall recipe. Given […]
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