Over the weekend, I’ll be attending my third SOBCon. Thanks to Liz Strauss, I am an SOB. Make that a week 123 SOB. What is an SOB? And what does being an SOB have to do SOBCon, Leadership and Loyalty? I’ll have more to say about that after this weekend, but for now here’s a…
Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on…
April is National Poetry Month and before it slips away, let’s celebrate together. Share your favorite poet or passage in the comments section, will you please? Need help finding one? Check out the poem flow app or read about an inspiring collection of poems.
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts…
Is the third time the charm? In this case, maybe. If you’re anywhere near Chicago next Thursday night, April 28, I hope you can join Social Media Club Chicago and SOBCon at The Drake. It’s our third anniversary of celebrating the opening of SOBCon, the Successful and Outstanding Blogger Conference founded by Liz Strauss and…
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know…
Why yes, that would be my name on the same page as the Wall Street Journal. Thanks so much to Marla Tabaka, a fantastic success coach for women entrepreneurs who writes The Successful Soloist column for inc.com, I got assigned to write How to Launch a LinkedIn Company Page. On Marla’s blog, this quick…
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu…
The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered…
I can’t stop talking about it – the ocean, the spa, the oysters, the lobster, the views, the restaurants, the boardwalk, the lighthouse, the cooking school, the paparazzi. It is Atlantic City. Disclosure http://cmp.ly/3 – and thanks – to Spirit Airlines and Caesar’s Entertainment for the #ACGetaway girlfriends weekend away with Duong Sheahan and…
Ready to spring out of Chicago? Looking for travel or PR ideas? Welcome aboard! Let’s take off with lessons I took away from a recent blogger press tour to Atlantic City. Disclosure: Thanks to Spirit Air, Caesar’s Entertainment and DKC for transportation, lodging and entertainment. Watch for more entertaining coverage. Let’s get there first…
Ever sent out a social media update – or an email – and wished you could convey a bit more emotion? Thanks to a New Yorker cartoonist, now you can. Smurks, drawn by Pat Byrnes, is an app that lets you amp up your emotions on Facebook, twitter and email. You will need to go…
Michael Jackson: “You got to be startin’ something.” In 1996, I started a group called IWOW, Independent Writers of the West. In 2008, a small group of folks, including me, started Social Media Club Chicago’s Chapter. Now, it’s time to start something completely different . . . and that’s DIF.
Get ’em while they’re almost 50% off – only through March 15!BlogWorld New Media Expo 2011 in New York City tickets just went on sale. You’ll pay only $695 instead of $1295 for an all access pass. There’s a reason I’ve attended every single BlogWorld ever: this is the very best all-around event for anyone…
Wondering what’s bubbling up in our lab? Here’s the latest from our CoryWest Media client [disclosure] project portfolio. Today, we’re featuring Drury Design, a Glen Ellyn custom kitchen and bath design studio. Their releases were among the first we ran in our pioneering online newsroom. Way back in 2003, we posted releases online where reporters…
Can’t you just smell fresh paint when you look at this picture? Today is March 1 and spring is in the air. If you like to paint, like I do, you know that a primer sets the base coat, especially when you’re using dark and rich colors. Here’s a public relations primer that shows you…
How much does it cost to hire a professional speaker to speak at an event? Budgets drive decisions. But before you settle on a specific professional speaker – or number, think about how you want the speaker to engage your audience: as an entertainer, motivator or educator.
UPDATE 03.01.11 Thanks so much to Facebook for restoring my account! After two weeks and three attempts, I’m back in. Two days ago I submitted my third or fourth request and today I got an email from Rick in User Operations letting me know my account was restored. Yay! Thanks to everyone for all the…
As history tends to do, it keeps coming back to me. Even though I like to say I’m a futurist, without roots there’s no base to build on. Today, on Abraham Lincoln’s 202th birthday, I did some research to see what’s new with Lincoln and found that history keeps repeating itself in three PR dimensions:…
The Daily, the first daily newspaper published for delivery as an iPad app, launched today. Targeted at the 50 million Americans who will own tablets, The Daily’s iPad newspaper redefines publishing and costs .14 a day. How much does it cost you to get your news? [See my answer at the end of the post…
On February 15, I’m debuting a new class for the new year. Based on thousands of interactions with students, LinkedIn Power Strategies teaches you how to stand out and be sought. You’ll learn simple strategies that show you how to go from the sidelines to becoming a superstar. Class is available on-demand online, via webinars…
Mark Ragan talks about the brand journalism concept at Social Media Club Chicago.
Over 200 people turned out for the January 20 Social Media Club Chicago 2011 Community Outlook event. Four panelists talked about the themes they consider to be important in the coming year. Watch the video, or read my notes to see what they’ll be watching this year. How about you – what social media trends…
TODAY (Thursday, January 20th) is the last day to save 50% on tickets to Blogging Success Summit 2011–the online conference for business bloggers brought to you by BlogWorld. Disclosure: all links in this post are affiliate links, which means that marketers receive a commission in exchange for promoting a product. What can 23 experienced marketers…
Every Tuesday, Marketing Sherpa sends out a chart of the week. Social Media Tactics for B2B is this week’s chart. That’s what you see here. A pull out from the 2011 B2B Marketing Benchmark Report, a survey of 935 marketers, the complete report includes 167 graphs and charts like this one. You may purchase the…
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