Do you use Cision or PR Newswire to manage your PR business? Here’s the latest news . . . Cision has completed the acquisition of PR Newswire. Cision is a global media intelligence company that offers comprehensive social and PR software, rich analytics and insights that enable clients to improve their communications and strengthen data-driven…
Released on June 12, Agility is the name of PR Newswire’s new integrated media monitoring and targeting platform. According to the release, in addition to traditional list development, press release distribution, and monitoring, the platform allows users to monitor social media conversations in real-time, and then engage immediately. PR pros who employ integrated platforms save time…
After how to write a press release, the next very frequently asked question is “What press release distribution service gets the best results?” Lucky for us PR pros, G2 Crowd recently released the best press release distribution answers in a new report. Access to the premium PR distribution platform research is $599 and includes original data for…
It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Thanks to Hubspot for this stat and 18 other fascinating visual marketing stats. Look at what…
Still sending out traditional news releases? If you’re looking for ways to raise visibility, generate traffic, grow business and build an online community, integrate social media into your PR efforts. Follow these seven steps to get started on conducting an effective public relations campaign to reach reporters, and the masses, using social media. Why the…
On April 19 I covered key highlights from a 2010 media survey, but I missed an important one. When I tweeted this stat: according to PRNewswire 70% of social media tweets result in coverage vs 20% traditional PR given at presentation at the UnGeeked Elite Conference in Milwaukee, it got retweeted and questioned. Some people…
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social Media to Align the Personal…
How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by PR practitioners and journalists. You’ll…
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, having a set of filters…
In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we both have a passion for…
Twitter transcripts for this session follow. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how to use it – testing new technology on the fly is, uh, iffy. But, I think more people enjoyed the twitter updates anyway. So, thanks for your patience and to those of…
Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts. I’m sharing my twitter updates with…
Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen? Click on the image to enlarge. My Unscientific guesses as to why these online pr speaker results rank the way they do Exact keyword match in page title and URL with mentions…
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr to go with for our first (and hopefully continuing) campaign, and was wondering…
A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site in a couple months.” When…
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
Thanks to Spiderman 3, this post is drifting out of draft mode from where it’s sat when I first got the news. In one of the first scenes, Spiderman stops to observe a crowd, mostly kids, watching a video. Seeing this shot reminded me to publish this post. Here’s how you, like Spiderman, can see yourself on a giant screen in Times…
Places you can still distribute an online press release for free: 24-7 Press Release PR Leap I-Newswire PR.com ClickPress Express Press Release Internet Marketing Newswatch Add any others that you know about by clicking on comment and leaving the URL below . . .
Text is out, out, out. Images are in, in, in. That’s one of the many takeaways I picked up at the Chicago Integrated Communications Forum today, presented by Business Development Institute and PR Newswire. Packed to capacity, this event featured three keynote presentations and a panel discussion. I participated on the panel as a representative…
On Wednesday, September 19, PR Newswire, in cooperation with Business Development Institute, presents the Chicago Integrated Communications Forum, a gathering of marketing and communications executives from leading brands and agencies. It’s an honor to be on the panel with speakers from WOMMA, Chrysler and PR Newswire. Are you in the Chicago area? Consider this your invitation…
One of the benefits of being a speaker is getting complimentary event tickets to pass on to friends or to give away. So, yes, this is a promotional post. And, yes, this is the kind of post I wish I could write more often. Who doesn’t like to pass out free tickets – especially when…
Publicly revealing your search terms, is well, like giving away one of your secret formulas. My advice? Don’t do it – most of the time. But, I like sharing. And, thanks to my Chicago Cicada Watch Journal post, Wired PR Works is attracting as much attention as a new tree gets from, ummm, a cicada crowd. Stringing together Chicago + Cicada…
“Social is a new way of working. Companies are doubling the budget for change management and communications.” Kelli Carlson-Jagersma, Wells Fargo Thanks to BDI Online and Social Media Club Chicago for the complimentary ticket to the Chicago Social and Mobile Financial Services Leadership Forum on October 9, 2012. Going behind the scenes to see how…
Move over Cher and Cirque de Soleil, the biggest show in Las Vegas this week is for consumer electronics and technology fans. From January 6-9, 2011, Consumer Electronics Show organizers expect over 125,000 people to make their way through 2,700 exhibits that cover 1.4 million square feet – and I’ll be there covering the show…
On January 5, I land in Las Vegas to cover the 2011 Consumer Electronics Show. I’m so excited to share my CES 2011 adventures with my readers!!! To orient you to the show’s major themes and events, here’s a quick start guide with conference content from the CES site.
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