Do you use Cision or PR Newswire to manage your PR business? Here’s the latest news . . . Cision has completed the acquisition of PR Newswire. Cision is a global media intelligence company that offers comprehensive social and PR software, rich analytics and insights that enable clients to improve […]
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Released on June 12, Agility is the name of PR Newswire’s new integrated media monitoring and targeting platform. According to the release, in addition to traditional list development, press release distribution, and monitoring, the platform allows users to monitor social media conversations in real-time, and then engage immediately. PR pros who […]
After how to write a press release, the next very frequently asked question is “What press release distribution service gets the best results?” Lucky for us PR pros, G2 Crowd recently released the best press release distribution answers in a new report. Access to the premium PR distribution platform research is […]
It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Thanks to Hubspot for this stat and 18 other fascinating visual […]
Still sending out traditional news releases? If you’re looking for ways to raise visibility, generate traffic, grow business and build an online community, integrate social media into your PR efforts. Follow these seven steps to get started on conducting an effective public relations campaign to reach reporters, and the masses, […]
On April 19 I covered key highlights from a 2010 media survey, but I missed an important one. When I tweeted this stat: according to PRNewswire 70% of social media tweets result in coverage vs 20% traditional PR given at presentation at the UnGeeked Elite Conference in Milwaukee, it got […]
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social […]
How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by […]
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, […]
In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we […]
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