Last night, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by The British Council. Pictured here: Oli Barrett our emcee, Barbara Rozgonyi and Andrew Kneale of The British Council. Attendees heard perspectives from a variety of viewpoints, including NASA, Ireland, Epic Fu, […]
Yearly Archives: 2010
116 posts
One way to get attention is to talk in new places. That’s what guest posting is all about. Here’s a post that first appeared two years ago today on Word Sell Inc. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make […]
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, […]
Done. In a click of a link, this blog is now running on WordPress 3.0 Named in honor of Thelonius Monk and released today, WordPress 3.0 follows WordPress 2.9 named after Carmen McCrae. What comes packed in the new version? Here’s a quick roundup of highlights and a video. Please […]
Last night I taught a class originally titled “Facebook and Families: Keeping Peace in the Statusphere.” What qualifies me to teach a Facebook and parenting training class? I am a mom blogger, have two teenagers, a twenty year old and an extended family in real life and on Facebook. And, […]
I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low. Small Business Marketing Budget as a Percentage of Gross Revenue According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%. […]
My bio has a new line: The mother of three, Barbara is a contributor to Chicago Moms Blog. I. Am. Not. A. Mommy. Blogger. I am a mom who blogs. So, call me a mom blogger; a women who blogs who also happens to be a mom; or the mother […]
A simple code keys into a new social media infographic. Yellow is for content. Red is for channels. D means data rich. Four points cover the spectrum: awareness, consideration, centralized and decentralized. How best to interpret this? In New Content Marketing Infographic: “The Content Grid” Joe Chernov, the new director […]
Today I’m talking to lawyers. Thanks to Larry Bodine of LawMarketing.com for asking me to write this article Seven Steps to Conduct an Effective PR Campaign using Social Media for the Legal Marketing Technology section. Here’s how to start out . . . Still sending out traditional news releases? If […]
Barry, Barry, Barry . . . that’s the name that kept coming up as someone I had to meet. Today I’m happy to introduce you, too, to Barry as in Barry Moltz. Thanks to Barry for buying me lunch at Navy Pier and telling me how he helps small businesses […]
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