25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today. Where was/is the press release? Did they need one? No, but a follow up with results […]
Yearly Archives: 2009
154 posts
25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today. Where was/is the press release? Did they need one? No, but a follow up with results […]
Thanks to Mark Ragan of Ragan Communications, shown here, for hosting a tremendous unconference for communicators in Chicago last week. Free and open, both in terms of dialogue and registration fees, the unconference gathered all kinds of communicators to talk about social media. Marketing and PR types took over a […]
Let’s take inventory, okay? Get out a sheet of paper. Make three columns. Label one “group,” a second “connected” and the third “disconnected.” Connected means plugged in online via twitter, Facebook and Linked, etc. Disconnected means analog or email only. Now, list all of your groups in three categories: business, […]
Prelude written on May 1, originally titled “SOBCon09 takeaways” Reader One: Uh, wait a minute – doesn’t SOBCon09 start today? Me: Yep, it does. Reader Two: Then, uh, what’s up with this post called “SOBCon09 takeaways”? Reader Three: How can you takeaway before you even get start? Reader Four: Wait […]
“Suggestion: change butterfly for a picture of bees. Bees provide value, they share, move pollen from one place to another. You are a bee.” Feedback from my presentation this morning to Naperville Chamber of Commerce Women in Business This post is a recap of our collective experience. Were you there? […]
Update: The viddler embed code played in the post on preview mode, but went directly to viddler in publish mode. Go directly to the video of Liz Strauss answering Chris Brogan’s question about product development. Liz Strauss closed SOBCon09 with a talk that seemed simple on the surface, but in […]
Lightly edited notes from SOBcon09 – presentation by The Image Studios by founder, Kali Evans-Raoul. The importance of presence – so clients can be seen, heard and understood. Using yourself to grow your business. Performance – 10% Image – 60% Exposure – 30% Performance only gets you into the game, […]
Presentation notes by David Bullock on his Barack 2.0 project with Brent Leary. In June 2008, they decided to start tracking Barack Obama on social media. They used Snag-it to capture to 1100 artifacts from the campaign. Then, they took the ideas and put them on the blog – […]
Lightly edited notes taken at SOBCon09 from Brian Clark’s presentation. Brian says his presentation “Power Positioning: From Personal Branding to Online Assets” is all about telling a story that accomplishes your goals [yay! storytelling!] What is Positioning? “Your Winning Difference” It’s that you’re unique in a way that no one […]
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