Here in the U.S. It’s Labor Day weekend, a time to celebrate the last few sweet bits of summer. Last night while I sat in a friend’s driveway watching The Blues Brothers on a 16′ x 14′ screen, I got inspired to take a new look at the movie. This […]
Monthly Archives: August 2008
Last Saturday, I discovered Wired PR Works blog led a group of 100 PR blogs –by over 650% – in the most improved Technorati ranking category. My big audience for my big announcement? Two boys: ages 9 and 13. The location: my sister’s almost empty attic. My announcement went […]
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? […]
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? […]
What do you do to welcome a blogger back to blogging? You write a welcome back post, of course. Thanks to Karen Swim and Brad Shorr I’m part of a group of bloggers writing a post today to greet Joanna Young on her return from a blogging break and a […]
Congratulations go out to every PR blogger who made Brendan Cooper and Matthew Watson’s recently released top-ranked PR blog lists. It Pays to Put PR in the title of your blog Matthew bases his Top 50 PR blog rankings on the AdAge Power 150. He looks for blogs with […]
For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something […]
After attending an event recently, I came up with a few ideas on how I would plan a blogging party for our clients. How to Throw a Party for Bloggers Purpose What’s the point? Make connections, introduce a new project or product, celebrate an anniversary, launch your own blog? Theme […]
Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . . 1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works. 2. Leave a comment at sites that use CommentLuv […]
1386 miles in 5 days – that’s what it takes to meander to Ely, Minnesota and back from our town. Here’s what I learned along the way . . . 1. It pays to ask for a good view. That’s how we woke up to watch dawn breaking in Duluth. […]
If you’ve ever won a contest, you know how good it feels to be a winner. Hosting a contest invites participation and gives people something to talk about: you! This post first appeared here in April 2007 with the first three steps only. Today, I’m adding in five more. What […]
Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up? Feel free to use these mini-outlines as a starting point. Focusing on a single social media element is a good idea. There’s […]
Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen? Click on the image to enlarge. My Unscientific guesses as to why these online pr speaker results rank the way they do Exact keyword match in page […]
When you go to a popular restaurant, you often have to wait a bit before being seated. How do you pass the time? Do you think about what you’re going to order? How excited you are to be there? Perhaps starting a new public relations project or promoting an event […]
The gist of the call that got me into a part-time faculty position at the Academy for Nonprofit Excellence went something like this . . . The assigned instructor moved out of state. In three weeks, class starts. There is no set curriculum. You need to come up with 16 […]
California and Illinois tied for top state with the most readers. That’s one of my more interesting findings from July’s end of month statistics. In June, I reported on the most read posts. This month, I decided to build in Google Analytics, a free service you can sign up for […]