Red, red wine you make me feel so fine You keep me rocking all of the time Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West conference keynote. I watched it live, took notes and pulled out the highlights. Host of Wine Library TV: Gary Vaynerchuk’s…
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
How do you feel about rejection? “Rejection is the absence of meaningful love.” Charles Solomon, author “Actors search for rejection. If they don’t get it they reject themselves.” Charlie Chaplin “I think all great innovations are built on rejections.” Louis Ferdinand Celine, French writer and physicist 1894-1961 “I take rejection as someone blowing a bugle…
Thanks to Peer Lawther for asking this question on LinkedIn: Has anyone used Twitter as a live conference blogging tool, and what were the conclusions you reached as to its suitability? See how everyone answered the question about how to use Twitter as a live conference blogging tool. Here’s my answer – Peer selected it…
Bloggers link a lot. Twitterers may link more. Twitter shortens long URLs automatically to 25 characters, using tinyurl. Tr.im chops URLs down to 16 characters, giving you 9 extra spaces on twitter PLUS number of visits and statistics. And, you can trim and tweet and the same time using the interface or tr.im bookmarklet. [Thanks…
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,…
Thinking of promoting an event on Facebook? Why not try it? It’s as easy as fill in the blanks. But, like most communications, being strategic brings better results. Here’s a behind-the-scenes look at my first attempt at creating a Facebook event for Chicago’s Social Media Club. Nine days after posting the event on Facebook, the…
Next week, Chicago’s Social Media Club chapter will host its first event. I’m part of a core group of folks who are working to launch our chapter, one of many connecting social media people throughout the world. If you’re in Chicago and you’re into social media, I’m hoping you’ll join us! Date: October 30,…
Three conversations about twitter, but not on twitter, that took place over the weekend stick in my mind. Person One “Barbara, I think you’re over emphasizing the importance of twitter.” [Never mind that. Thanks to @dmscott, I’m going to MeetingTech Online Summit for free!] Person Two Not on twitter, but wowed by reach possibilities….
So, you’re on twitter. So am I. Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective? Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you…
Today, there’s a new roundup of the 50 of the most powerful and influential women in social media. Kudos to Ron Hudson for coming up with the idea. Hat tip to @resourcefulmom for sending a link via twitter. The list came from twitter suggestions, which is one way to generate nominations based on popularity at…
How does DNA relate to personal branding and community building? Read this post to find out. On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes,…
Thanks to David Meerman Scott for sending out an update on twitter about this study from Cone that finds Americans expect companies to be present in their social media lives. Sounds like social media is moving into the masses. Read my take on The State of Social Media 2008 by Brian Solis. Social Media Study…
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response that sums up neat and…
Thanks to all of you who asked for a copy of my tweet transcripts. Here’s the list from the 10 sessions I attended. Did you go to BlogWorld? Please share your resources with us in the comments section. State of the Blogosphere Making Money Online – Tips from Top Bloggers Social Media in the Newsroom…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Avoiding Disaster: How Not to Use Social Media with Jason Falls, Lee LeFever, Patrick O’Keefe – Patrick O’Keefe, ManagingCommunities.com, Bad Boy Blog (Editor/Blogger), YanksBlog.com…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Microjournalism: Breaking News in 140 Words or Less with Laura Fitton @pistachio; Robert Scoble @scobleizer and Doc Searls @dsearls. For more background, read…
Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers the state of the blogosphere address & opening keynote with Chris Alden, Anil Dash and Richard Jalichandra who previewed Technorati’s State of the Blogosphere report. You’ll…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . . 1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works. 2. Leave a comment at sites that use CommentLuv 3. Research who’s linking to…
Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up? Feel free to use these mini-outlines as a starting point. Focusing on a single social media element is a good idea. There’s so much to talk about…
Today’s Tweet Cloud . . . A collage of links, twitter IDs, words, phrases and locations, tweet cloud arranges an artful collage of what you talk about on twitter. Words that pop out on mine that I like: 800th, Chicago, family, france, glow, happy, lead, loves, media, produced, requested-often, social, vacation, works, wow and writing….
English