Take your prospects behind the scenes with client success stories: all ready and made for marketing.
Small Business
41 posts
Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a […]
I love watching and reporting on trends. Trendwatching’s April brief reports on the Brand Butler, “why serving is the new selling” trend. Interested in trends, too? Here’s the Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers […]
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at […]
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at […]
MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%. According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out: 27% Website 21% Pay Per Click [PPC] 19% Email 11% Social Media 10% Search Engine Optimization [SEO] 6% […]
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, […]
Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an […]
Looking for a workshop on how to hone your digital PR and social media skills? I’m teaching one on October 27. Here’s the event description. Register for DIY Digital PR Social Media Workshop. “Ingredient X: Top Secret Digital Fuel for Powerful Business Results” Learn how to propel your reach directly […]
While it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection. A connection with the writer, Marla Tabaka, a contributor to inc.com’s one person business blog series. Marla […]
English