Does your website need refreshing? Are you attracting all the traffic you want? Does your intent match your results? Every website needs a refresh now and then. In this article by Barbara Rozgonyi, you’ll discover 20 tactics you can use to revitalize your website. Get hot, fresh and free blogging, marketing and PR articles delivered directly to your inbox -and claim your free Power PR Secrets report, valued at $97.00.
How to Refresh a Website and Attract More Targeted Traffic
by Barbara Rozgonyi, founder of CoryWest Media, LLC
To request permission to reproduce or republish this article,
contact connect AT corywestmedia DOT com.
Does your website need refreshing?
Are you attracting all the traffic you want?
Does your intent match your results?
Every website needs a review now and then. In this article by Barbara Rozgonyi, you’ll discover 20 tactics you can use to revitalize your website.
Study your current results to find out where visitors come from and how they find you
Weed out pages that don’t draw traffic – why list them if they don’t work
Slim down to the basics of who, what, when, where and why and answer all of the important questions right away
Write for your reader, not yourself, to draw them in and warm them up
Print out the pages, then highlight all the references to we and us and circle all the references from the customer’s perspective that say you [Hint: you want mostly all circles and very few highlights]. Talk more about “you” than “we” or “us.”
Add an opt-in form to gather customer data with a box for name and email address and then communicate on a consistent basis
Set up each page to be a mini-site that promotes one thing and one thing only, but integrates seamlessly within the whole
Page titles: pick up on keywords and title every page differently; think of the title as a browser headline
File names: separate words with an underscore when you save and be sure to list every keyword or phrase that’s relevant to your reader
Navigation: be consistent with links to every major page in the site from the central navigation bar
Review: ask clients, friends and colleagues for their feedback from a variety of browsers – what looks good on Internet Explorer may be mushed on Mozilla
Audio/Video: consider recording either audio or video to upload onto your home page so that your prospects can get to know you right away
Testimonials: add comments from customers about their experience with you – let them tell your story – video and audio testimonials are the best
Ecommerce: position credit card and approved logos where the reader can find them easily to let them know they can make a secure purchase and not worry about credit card fraud
Photo: place a professional photo on your site to show your prospects that there is a real person who cares about doing business with them
Bio: write a personal bio that talks about how you serve your customers and include a few personal notes to give it personality
Contact: set up a contact form to give prospects a way to reach you without calling
Phone Number: listing your phone number, in addition to or in place of email, gives customers and prospects confidence that they can contact your right away if they need to
Redirect: buy URLs that relate to each mini-site within your main site and then redirect the domain to that site to brand the page and identify the service or product in more depth for your prospects and customers
About the author . . .
An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.