Looking for ways to energize your message delivery? Here’s the list we use when we create wired writing for our clients. Wired Writing: Ways to Enliven Writing Start with what’s most important Active versus passive voice You versus we Peer editing Short sentences Lead with verbs Tell stories Gunning Fog […]
Business
28 posts
“It’ll never work. It’s taken me 12 years to do what I do. You have to practice for hours to do these tricks. And, you have bail – a lot.” 16 year old skateboarder’s answer to why he won’t give skateboarding lessons It’s Monday and I’m in the mood for […]
Recently a reader asked me how I started my Chicago area marketing and public relations consultancy. I answered background questions on how I transitioned from a corporate career to an independent creative consultant. To extend my answer and benefit others, I’m including the outline for a course I teach called […]
After writing about Google’s Chrome comic book, I asked Brad Shorr, who frequently writes about business humor and is a business cartoon writer to guest post and talk about . . . Why Don’t Companies Use Cartoons in Their Marketing? By Brad Shorr, guest author As a business cartoon writer, […]
When a first-time speaker asked for ways to improve their presentation before taking the stage, I put together a list to help them out. Even if you’re not a first-timer, I hope these tips I’m sharing that work for me, along with the ones I picked up from my professional […]
If you’ve been reading this blog for more than a few posts, you know that I tend to stray away from sports, politics and sometimes, religion [disclosure: I am member of the United Methodist Church]. So, there will be no direct reference to any person, place. party or candidate here, […]
Since they arrived from England last week, I’ve been passing them out almost everywhere – even in the streets. I have to admit to feeling a bit sheepish and silly about giving them away at an outdoor festival, but people really liked them. In fact, whole groups of people wanted […]
His name is Joe. He is a screenwriter. He goes to parties in Malibu. He flies to London. He will be famous. He wears it well. He is not proud. He is not humble. He is who he is. Last night at a techy-type social/networking event, I wondered who these […]
We missed the hometown Fourth of July festivities here last year. Instead, we celebrated at Universal Studios Orlando where watching fireworks will set you back $10 each. Never mind that we’d never paid to watch fireworks anywhere. We were at Universal Studios. Signs, announcements and posters pushed us to give […]
One way to get attention is to talk in new places. That’s what guest posting is all about. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” Here’s an excerpt . . . While […]
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