One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo, CEO of Marpipe for taking us behind […]
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Marketers love storytelling. I know. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Are the 4Ps ready for a makeover? Is it time to update the marketing customer experience design approach? What […]
What is the High Point Market? The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market), held in High Point, North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia […]
Announcing a new program . . . Bold Personal Branding for Brave Women. If you had a chance to change your fate, would you? Join us for a transformative evening at Chico’s in downtown Naperville. Learn how to improve your image and up your influence – in 15 minutes or […]
Sponsored Post and Influencer Marketing Partnerships What is a micro-influencer? “Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks “There is so much information out there that needs to be conveyed, but it’s also about exciting people to try new things.” —@wiredprworks […]
It’s a hat trick! Today I’m excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies […]
It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Sure, I could take an afternoon, a day or a weekend off, but I wanted a deep cleansing. To get that effect, I knew I needed at least a […]
Revealed! Breakthrough Marketing Strategies Exclusively for ICA Members Only Ever wished you could fine-tune your marketing to get more insurance sales, but didn’t think you had the map you needed to streamline your sales process path, upgrade your customer experience and make more money? Your Time is Now! You’re on […]
Wondering how social selling training for insurance agents and financial advisors really works – and how it can work for you to attract leads, convert sales and build referrals? Thanks to InsuranceWebX, I will answer the question for you on April 11 at 1:00pm EST. Register for “Ultimate Social Selling […]
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