While it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection.
A connection with the writer, Marla Tabaka, a contributor to inc.com’s one person business blog series.
Marla also writes for Sparkplugging. A few months back, she asked me to contribute to an article there about the greatest work at home challenges for entrepreneurs. And, soon you’ll be seeing an article from Marla here.
Here’s the intro to the inc.com article . . .
You may be operating a one-person-business, but there are many resources and tools out there that aren’t just for the big guys anymore. Today we’re going to focus on the power behind press releases. Yes, that’s right; even small business’s can achieve phenomenal growth with the proper use of press releases.
Read the rest of the article on the power of press releases for small businesses.
How would getting a placement like this benefit your business?
- instills credibility with approval from a top-ranked publishing source
- gives you an opportunity to promote the placement via a press release and blog postings
- opens the door for more features in other publications
- extends your reach to new audiences that recognize you as an expert
How do you get these kinds of placements?
Be a publisher that’s known for your work. Don’t have a blog? Ask to be a guest author on other people’s blogs and contribute meaningful comments. Where would you like to be published?
English
8 thoughts on “Press Releases Power Up Small Business Enterpreneurs, as seen on . . .”
You never cease to amaze me! Who would think of taking a blog post and writing a blog post about it? Only you could be this savvy and creative Barbara! I really enjoyed reading this post and gaining the greater understanding of the big picture offered here.
Thank you!
Marla Tabaka’s last blog post..Resources & Links
You never cease to amaze me! Who would think of taking a blog post and writing a blog post about it? Only you could be this savvy and creative Barbara! I really enjoyed reading this post and gaining the greater understanding of the big picture offered here.
Thank you!
Marla Tabaka’s last blog post..Resources & Links
Hi Barbara,
My name is Tiffani and I am a public relations student at Humber College. I just read your blog post and link to the article you were featured in, “The Power of Press Releases for Small Business”, and thought it really demonstrated the value PR can have to a small business. As a PR student just starting out, I found the tips you offered to help get stories picked up by the media very useful. I recently began volunteering at a small PR shop assisting the owner with media relations for her 6-10 clients. It has been great because she has given me a lot of autonomy to write, mostly pitches and press releases, and I feel like I am learning a lot and flexing my creative abilities. Despite the encouraging feedback I’ve received, as a novel PR practitioner I never feel confident that I have chosen the angle for the story or have written something original enough to hook whatever publication we are sending the pitch to. All the stuff I have written so far has been “soft news” and really needs a strong creative angle to make it “newsworthy” because we are trying to get the names of these small businesses out there for the second or third time. I was wondering if you had any more helpful tips on how to make these kinds of press releases stand out, or how to continue to reinvent stories for your long-standing clients. Thank You!
Hi Barbara,
My name is Tiffani and I am a public relations student at Humber College. I just read your blog post and link to the article you were featured in, “The Power of Press Releases for Small Business”, and thought it really demonstrated the value PR can have to a small business. As a PR student just starting out, I found the tips you offered to help get stories picked up by the media very useful. I recently began volunteering at a small PR shop assisting the owner with media relations for her 6-10 clients. It has been great because she has given me a lot of autonomy to write, mostly pitches and press releases, and I feel like I am learning a lot and flexing my creative abilities. Despite the encouraging feedback I’ve received, as a novel PR practitioner I never feel confident that I have chosen the angle for the story or have written something original enough to hook whatever publication we are sending the pitch to. All the stuff I have written so far has been “soft news” and really needs a strong creative angle to make it “newsworthy” because we are trying to get the names of these small businesses out there for the second or third time. I was wondering if you had any more helpful tips on how to make these kinds of press releases stand out, or how to continue to reinvent stories for your long-standing clients. Thank You!
Hey so I just found your blog on accident and I must admit that Ive been reading for the last half hour. Great site.
Hey so I just found your blog on accident and I must admit that Ive been reading for the last half hour. Great site.
Your site is a great source of information and your post is very interesting, thanks for sharing!
Remember success is not by chance, it’ by choice!
Your site is a great source of information and your post is very interesting, thanks for sharing!
Remember success is not by chance, it’ by choice!