Panoramic PR for Parks and Rec


Thanks to IPRA/IAPD for inviting me back to speak at the Soaring to New Heights annual conference.  For those who missed my Panoramic PR session, or have questions, here’s the session guide and slides.

What’s your biggest question about how to manage PR for Parks and Recs? 

Located in the New Orleans room at the Chicago Hyatt, my Panoramic PR for Parks and Rec session was not jamming to Zydeco music.

But, it was packed with IAPD/IPRA PR and social media marketing pros.

One of the things I most enjoy about presenting sessions like these is listening to the community dialogue about what’s working right now. Learning how these leaders mix social media, marketing and PR was inspiring.

Rockford Park District shared several tactics including securing ongoing live TV coverage with the local station. How do they do that? They script the segment, set up the set and make sure the shots will be visually engaging.

Fox Valley Park District produces a weekly column for the local paper; guaranteeing coverage and a following of interested readers.

The common theme: simplifying the editor’s or news producer’s job by consistently contributing quality content.


Panoramic PR Presentation for Parks and Rec Presentation Guide

What is Panoramic PR – today? 

  • Press Release
  • People + Reporters
  • Personality + Reputation

What is 3D branding – tomorrow?

  • Digital / Search
  • Direct / Social
  • Dynamic / Story

 Digital / Search

  • Researching keywords
  • Anchoring links
  • Optimizing content

Direct / Social

  • Mapping media
  • Identifying influencers
  • Fortifying your footprint

Dynamic / Story

  • Crafting headlines
  • Staging interest
  • Maximizing multi-media

Distribution / Sensation – all!

  • Internal
  • External
  • Community








Publishing Action Steps

  1. Set goals: traffic, leads, visibility, credibility
  2. Story ideas: who, what, when, where, why
  3. Images: pictures, logos, videos
  4. Media outlets: where do you want to be?
  5. Online distribution: outlets you’ll choose
  6. Research keywords
  7. See who’s making news for your keywords
  8. Write the release or post with a call to action
  9. Distribute to diverse networks
  10. Track, track, track


How PR Affects SEO


Paid PR Distribution


Free PR Distribution – 20 Sites

Automate Updates

Social Media Marketing and PR Article Archive


Social Media Club Chicago

 Panoramic PR for Parks and Rec Slides

In case we’re back in the New Orleans room next year, here’s a Zydeco dance video. It’s all about the weight shifting.

Let’s talk! What do you love most about your local Parks and Rec agency?

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