Super Hero Social Media for Parks and Rec

Super Hero Social Media Marketing by Barbara Rozgonyi

Thanks to IAPD/IPRA for inviting me back to speak at the Soaring to New Heights annual conference, and to present the WIRED 2.0 system for the first time. The original WIRED social media marketing system workshop  was built on Words, Intentions, Routes, Experiences and Design. A more modern and progressive model, WIRED 2.0 runs on World, Integrate, Relate, Equate and Deliver.

Tasked with waking up a group on a sleepy Saturday morning, I came up with an idea: Let them talk. About food. With a partner.

Assignment: Discuss what you had for dinner last night with a partner. You have two minutes. Go!

At the two minute mark I could tell that this conversation could go on for awhile, but we needed to know: who had the best dinner last night?

Portillo’s and Houlihan’s were the winning restaurants. [This explains why my second slide is a picture of my dinner at Harry Caray’s.]

Sharing is what social media is all about. Everyone got to talk to someone; the room warmed up as people woke up.

Every year, I learn so much from the leaders who take time to share their knowledge in these session.

In Super Hero Social Media, we heard from the Crete Park District about the Facebook success of a dance recital. Chicago Park District shared Hootsuite tips. Thanks to NBC’s Parks and Rec for having such an awesome social media presence – how fun to use the sites in our showcase!

Super Hero Social Media for Parks and Rec Presentation Guide

Hashtag # IPRASMSH 

A Super Hero is _____________

Social Media means _______________

WIRED System 2.0 by Barbara Rozgonyi


  • Who’s Who
  • Words
  • Search


  • Programs
  • Events
  • Community


  • Local
  • Mobile
  • Social


  • Personal
  • Parks
  • Community


  • Content
  • Organization
  • Results 

Social Media Strategic Content Marketing Plan

  • Mine current content
  • Map calendar
  • ID communities
  • Set level
  • Create. Curate. Congregate.
  • Monitor. Measure. Maximize.


Track and follow tweets by location

Find communities and influencers

Event Management

Automate Updates

Management and reporting

Scheduling tweets

Connect with community

Twitter manager

All in one analyzer


Success Secrets of the Social Media Marketing Superstars


Super Heroes and Super Powers

8 Superhero Super Powers that Save the Day for Small Business

Social Media Marketing and PR Article Archive


Social Media Club Chicago

Super Hero Social Media for Parks and Rec Slides


“Okay, I start everyday by hitting up Facebook, Twitter, Tumblr, and Instagram. Sometimes I like to throw in Linkedin. For the profession shorties.” – Tom Haverford, Parks and Rec

How do like to start your social media day?

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