IAPD IPRA Soaring to New Heights Social Media Marketing PR Sessions

On January 25 and 26, I’ll be presenting two programs at the 2013 IAPD/IPRA Soaring to New Heights annual conference.

Thanks to Joan Scovic, marketing and sponsorship coordinator at the Palatine Park District, for recruiting me to be a speaker.

Wow – how the world has changed since this social media and marketing presentation for parks and recreation districts I made back in 2010.

I’m so excited about returning for the third time as an IAPD/IPRA speaker. This year we’ll cover PR and social media marketing in two sessions.

Will you be there? Yes? I’d love to have you attend one or both of these sessions!

Can’t make it, but you’re still interested? Let’s get to know each other! Ask questions and introduce yourself in the comments section.

Here are the session descriptions . . .

Panoramic PR: Effortlessly Transform Ordinary PR Into Captivating 3D Marketing

Session 913

January 25, Friday 3:00-4:15

Topic Track: MARKETING/COMM Location: New Orleans, West Tower, Gold Level
Time: 3:00 PM – 4:15 PM
Speaker(s): Barbara Rozgonyi, CEO and Founder, CoryWest Media, LLC
Travel into the the world of 3D marketing via panoramic PR. Learn how to convert basic press releases into multi-purpose marketing tools that will save time and deliver 3D results. All participants will receive a 3D MARKETING/COMM planning guide. Have questions before the session begins? Send them to @wiredprworks on twitter.com. Hastag for this session is #IPRAPR. Note: 3D glasses optional!
Learning Outcomes: Participants will: (1) learn how to revise outdated, traditional press releases into a modern, vibrant, social news release format; (2) learn how to repurpose publicity as a marketing tool across direct, digital and dynamic channels.

Super Hero Social Media: Rescue Tiny Budgets and Get POW!erful Results

Saturday, January 25 8:30-9:45am

Session 916
Topic Track: MARKETING/COMM Location: Grand Suite 5, East Tower, Gold Level
Time: 8:30 AM – 9:45 AM
Speaker(s): Barbara Rozgonyi, CEO and Founder, CoryWest Media, LLC
Finally! A social media marketing plan that actually works! Learn how to use the WIRED system to manage your social media strategy. You will discover tips, tactics – and, yes, even a few secrets – that social media super heroes use to rescue tiny budgets and get POW!erful results. All participants will receive a WIRED social media planning guide. Have questions before the session begins? Send them to @wiredPRworks on twitter.com. Hashtag for this session is #IPRASMSH.
Learning Outcomes: Participants will: (1) learn how to design a social media marketing plan sketch based on the WIRED system; (2) learn how to organize their social media efforts to align with their agency’s business objectives.

If you were in these sessions, what questions would you want me to answer?