“You were one of the first people on twitter,” a friend said as they introduced me to someone new at a party over the Memorial Day weekend. I replied: “Well not really.” “Yes, you were.” So, I looked it up. The date I set up my twitter account: Friday March 16 2007 Want to see…
We’ve all worn a “Hello My Name Is” nametag. So, what do your write in when it’s time to name something new – say a business or a blog or book or a product? Step number one in our social media success workshop is choosing a name. What could be easier, right? After all, you…
Today I made it off the waiting list and on to the registered attendee roster for BlogHer 09! Click on the image – that’s me on the left. If you know me, you know I like to be honest. So, when I looked back at my first BlogHer09 post, published on November 19, 2008 and…
Wondering what it’s like to go to a Social Media Club Chicago event? Watch this 126 second video to find out. Thanks to Big Teeth Productions for producing the video and for writing this event recap post. smc chicago april the teeth were there . . . were you? Want more information about SMC Chicago?…
25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today. Where was/is the press release? Did they need one? No, but a follow up with results would the one I’d like…
25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today. Where was/is the press release? Did they need one? No, but a follow up with results would the one I’d like…
Thanks to Mark Ragan of Ragan Communications, shown here, for hosting a tremendous unconference for communicators in Chicago last week. Free and open, both in terms of dialogue and registration fees, the unconference gathered all kinds of communicators to talk about social media. Marketing and PR types took over a bright room with a strong…
Let’s take inventory, okay? Get out a sheet of paper. Make three columns. Label one “group,” a second “connected” and the third “disconnected.” Connected means plugged in online via twitter, Facebook and Linked, etc. Disconnected means analog or email only. Now, list all of your groups in three categories: business, social and peripheral. In each…
Prelude written on May 1, originally titled “SOBCon09 takeaways” Reader One: Uh, wait a minute – doesn’t SOBCon09 start today? Me: Yep, it does. Reader Two: Then, uh, what’s up with this post called “SOBCon09 takeaways”? Reader Three: How can you takeaway before you even get start? Reader Four: Wait – isn’t that completely premature?…
“Suggestion: change butterfly for a picture of bees. Bees provide value, they share, move pollen from one place to another. You are a bee.” Feedback from my presentation this morning to Naperville Chamber of Commerce Women in Business This post is a recap of our collective experience. Were you there? Please leave a comment so…
Update: The viddler embed code played in the post on preview mode, but went directly to viddler in publish mode. Go directly to the video of Liz Strauss answering Chris Brogan’s question about product development. Liz Strauss closed SOBCon09 with a talk that seemed simple on the surface, but in typical Liz fashion it was…
Lightly edited notes from SOBcon09 – presentation by The Image Studios by founder, Kali Evans-Raoul. The importance of presence – so clients can be seen, heard and understood. Using yourself to grow your business. Performance – 10% Image – 60% Exposure – 30% Performance only gets you into the game, the speed of information transfer…
Presentation notes by David Bullock on his Barack 2.0 project with Brent Leary. In June 2008, they decided to start tracking Barack Obama on social media. They used Snag-it to capture to 1100 artifacts from the campaign. Then, they took the ideas and put them on the blog – all time and date stamped…
Lightly edited notes taken at SOBCon09 from Brian Clark’s presentation. Brian says his presentation “Power Positioning: From Personal Branding to Online Assets” is all about telling a story that accomplishes your goals [yay! storytelling!] What is Positioning? “Your Winning Difference” It’s that you’re unique in a way that no one can copy you. If no…
I’m at SOBCon taking and sharing notes from presentations. Here’s the first from Chris Brogan and Julien Smith who talked about their new book, Trust Agents Notes lightly edited. Make your own game – stop playing by other people’s rules Be inventing your own. Constantly. Examples: Perez Hilton and Tim Ferriss – lifestyle designer Invent…
How do you commune with your community? Recently, a client asked how we develop our social media marketing strategies. Our approach is based upon our Marketing Transformations Process, a 10-step program that results in an accelerated marketing plan. Today, I’m sharing an outline with you to get your input. While this is more of a…
It’s almost unbelievable – only 81 out of the Fortune 500 companies have public-facing corporate blogs. Is it me or does 16% sound impossibly low? This stat is a key finding of a new research study, “The Fortune 500 and Blogging: Slow and Steady” conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research…
Jan Brady: Well, all day long at school I hear how great Marcia is at this or how wonderful Marcia did that! Marcia, Marcia, Marcia! To paraphrase Jan Brady of The Brady Bunch . . . Well, all day long on twitter I hear how great Social is at this or how wonderful Social did…
Prelude: Soon I’ll be presenting a program to computer consultants about how to use the power of social networking to build your brand and strengthen client relationships. To illustrate how to add entertainment value to build your brand and strengthen client relationships, in this post we’ll compare social networking and marketing to the movie Monsters…
A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, Facebook, Linked In, Twitter, etc.,…
“Emotional intelligence isn’t a luxury tool you can dispense with in tough times. It’s a basic tool that, deployed with finesse, is the key to professional success.” -The Harvard Business Review, April 2003 Stress affects performance. You know that. But, did know that just one negative interaction can derail your best intentions for up to…
Before twitter, this kind of catastrophe might have been a bad brand smudge that could be wiped out over time. But not now. After checking out most of the Easter weekend, on Sunday night I dropped into to twitter to see what was going on. Well. lot and lots of action in the way of…
While these tips were written specifically for those ages 44-63 to appear on Toby Bloomberg’s Diva Marketing blog, there is something in here for everyone. Toby asked each of her guests, Des Walsh, Carlos Hernandez and Barbara Rozgonyi [me!] to submit social media tips as a companion to our appearance on her BlogTalk Radio show,…
A reader writes: We’re an eco-friendly baby products company. How can we use social media? We plan to start a blog, but do you have any other ideas? Answer: [Have a question you’d like answered? Email connectATcorywestmedia.com with Question for Wired PR Works in the subject line.] Starting a blog is a good start, but…
Blowing off boomers as social media no-shows? Take a look at these statistics and then listen in to: Boomers Step Into Social Media, hosted by Toby Bloomberg with guests, Des Walsh, Barbara Rozgonyi [me!] and Carlos Hernandez Twitter Traffic Spiked by 45-54 year olds The majority of Twitter’s roughly 10 million unique Web site visitors…
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