A first, a news release about a porch, led to ways to use storytelling as landscaping to plant PR. Disclosure: Hursthouse Landscape Architects and Contractors is a CoryWest Media marketing and public relations client. CMP.LY/4 View the release, Once Upon a Porch Project Wins Landscaping Gold Award in Glen Ellyn. Please share comments on your…
Over the weekend, I’ll be attending my third SOBCon. Thanks to Liz Strauss, I am an SOB. Make that a week 123 SOB. What is an SOB? And what does being an SOB have to do SOBCon, Leadership and Loyalty? I’ll have more to say about that after this weekend, but for now here’s a…
Hi there! My name is Barbara. One group of friends calls me that. Another calls me Barb. Once, on a conference call, someone asked if the could call me Barb because they like shorter names. Why don’t you just call me B? I suggested. Is shorter better? After reading the latest report from LinkedInsights on…
April is National Poetry Month and before it slips away, let’s celebrate together. Share your favorite poet or passage in the comments section, will you please? Need help finding one? Check out the poem flow app or read about an inspiring collection of poems.
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts…
Why yes, that would be my name on the same page as the Wall Street Journal. Thanks so much to Marla Tabaka, a fantastic success coach for women entrepreneurs who writes The Successful Soloist column for inc.com, I got assigned to write How to Launch a LinkedIn Company Page. On Marla’s blog, this quick…
Ready to spring out of Chicago? Looking for travel or PR ideas? Welcome aboard! Let’s take off with lessons I took away from a recent blogger press tour to Atlantic City. Disclosure: Thanks to Spirit Air, Caesar’s Entertainment and DKC for transportation, lodging and entertainment. Watch for more entertaining coverage. Let’s get there first…
Ever sent out a social media update – or an email – and wished you could convey a bit more emotion? Thanks to a New Yorker cartoonist, now you can. Smurks, drawn by Pat Byrnes, is an app that lets you amp up your emotions on Facebook, twitter and email. You will need to go…
Wondering what’s bubbling up in our lab? Here’s the latest from our CoryWest Media client [disclosure] project portfolio. Today, we’re featuring Drury Design, a Glen Ellyn custom kitchen and bath design studio. Their releases were among the first we ran in our pioneering online newsroom. Way back in 2003, we posted releases online where reporters…
Can’t you just smell fresh paint when you look at this picture? Today is March 1 and spring is in the air. If you like to paint, like I do, you know that a primer sets the base coat, especially when you’re using dark and rich colors. Here’s a public relations primer that shows you…
How much does it cost to hire a professional speaker to speak at an event? Budgets drive decisions. But before you settle on a specific professional speaker – or number, think about how you want the speaker to engage your audience: as an entertainer, motivator or educator.
UPDATE 03.01.11 Thanks so much to Facebook for restoring my account! After two weeks and three attempts, I’m back in. Two days ago I submitted my third or fourth request and today I got an email from Rick in User Operations letting me know my account was restored. Yay! Thanks to everyone for all the…
As history tends to do, it keeps coming back to me. Even though I like to say I’m a futurist, without roots there’s no base to build on. Today, on Abraham Lincoln’s 202th birthday, I did some research to see what’s new with Lincoln and found that history keeps repeating itself in three PR dimensions:…
The Daily, the first daily newspaper published for delivery as an iPad app, launched today. Targeted at the 50 million Americans who will own tablets, The Daily’s iPad newspaper redefines publishing and costs .14 a day. How much does it cost you to get your news? [See my answer at the end of the post…
On February 15, I’m debuting a new class for the new year. Based on thousands of interactions with students, LinkedIn Power Strategies teaches you how to stand out and be sought. You’ll learn simple strategies that show you how to go from the sidelines to becoming a superstar. Class is available on-demand online, via webinars…
Every Tuesday, Marketing Sherpa sends out a chart of the week. Social Media Tactics for B2B is this week’s chart. That’s what you see here. A pull out from the 2011 B2B Marketing Benchmark Report, a survey of 935 marketers, the complete report includes 167 graphs and charts like this one. You may purchase the…
On July 16, I first wrote about The Social Network movie release. A few moths later, that post attracted the attention of Roland Lindner, a business correspondent for Germany’s FAZ Frankfurter Allgemeine Zeitung,How would the movie affect the Facebook brand, he wanted to know? Another European journalist contacted me with some very good questions. You’ll…
Social Media Club Chicago Presents Community Outlook for 2011 Thursday, January 20, 2011 from 5:30 PM – 8:00 PM (CT) Morningstar: 22 W. Washington St., Chicago, IL Wondering where social media will take you in 2011? Join Social Media Club Chicago for our first event of the new year and find out! Visit Eventbrite to…
On Monday, I participated in a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Thanks to Marty Fahncke, our moderator, for suggesting we hand out an action guide. Here’s a picture of our panel. That’s Marty, Jim Kukral, me [Barbara Rozgonyi] and Geno Prussakov. All speakers received…
This report comes to you directly from Las Vegas where I’m attending the 2011 Consumer Electronics Show as a member of the Sears Blue Blogger Crew. Today we attended press conferences by Samsung, Panasonic and Sony. But before we could do that, I had to get into the show. Thanks so much to Jody of…
Hey, where did you go this year? Before 2010 closes out – and that time is fast approaching – why not capture your personal 2010 review. Today I’m sharing my highlights: some accomplishments, a postcard and even a few wrong turns.
It’s that time of year where predictions peer into the future. With 2011 only days away, here’s a quick glance at what’s to come for social media in 2011. How do you see social media advancing in 2011?
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll. It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving you wonder how you managed…
We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, how do you know who’s…
Good news for the PR industry: Best Careers 2011: Public Relations Specialist. As one of the 50 Best Careers of 2011, this should have strong growth over the next decade (Source: US News and World Reports ). The secret is no longer: PR is a great career. Mix PR with social media and you get…
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