Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts. I’m […]
Online PR
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Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to […]
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response […]
What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate […]
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online. This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some […]
On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention. To hear how the […]
Super Quick Quiz Who did you talk to online today? What did you say? Where did you go? Why? What did your recommend? What did your friends do online today? Super Quiz Answer One window fulls of feeds – from you and your friends. It’s all there: twitter, Facebook, RSS, […]
In thinking about how we write and distribute optimized press releases – every time – for our clients, I decided to share the same strategies with you. What Makes Writing Online Press Releases Different One of the big differences between releasing a news story online and sending a press release […]
One of the biggest benefits to blogging for me is seeing how others use the information they find here. Did you know poets and artists write press releases? Thanks to Adan, a reader who shared his National Poetry Month press release and a report on how his online PR campaign […]
With a name like Rozgonyi, you probably won’t believe I’m Irish, but I am: make that 25% Irish. To celebrate my heritage and to thank Liz Strauss for my guest post, I’m giving away PR advice – for free – this Monday, St. Patrick’s day at 10:00 a.m. CST. No […]
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