I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low. Small Business Marketing Budget as a Percentage of Gross Revenue According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%. […]
Marketing
632 posts
Creating community: one of the biggest missing pieces in the marketing and PR puzzle. Whenever we present our accelerated marketing plans, we always talk about creating, building and nurturing a community. In plumbing the depths of my experiences archive, I remembered this presentation I created four years ago. Dual cast […]
Take your prospects behind the scenes with client success stories: all ready and made for marketing.
What happens when social networking skills meet up with horoscopes? Thursday, May 6th, 2010 — You may be proud of your social networking skills, yet you still might feel like an outsider today. You want to be accepted by others, yet you choose to do things that demonstrate your independence […]
Today is LinkedIn’s seventh anniversary! When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005. Your LinkedIn profile gives you automatic access to the world’s largest professional online network. Latest LinkedIn Facts LinkedIn has over 65 million members in over 200 countries. A new member joins […]
On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to […]
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social […]
Facebook users know all about profile updates. LinkedIn users, not so much. That’s all about to change with LinkedIn’s enhanced sharing features. Here’s a video that walks you through what’s new. These new features make it even easier to stand out and be sought as an expert. Check out 10 […]
“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger. […]
I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time […]
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