Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. […]
Blog Marketing
43 posts
What would you rather do: hang out with the character with a smoking coffee pot or attempt to take notes for hours and hours in a conference room? Exactly. That’s why I’m so glad BlogWorld is offering a virtual ticket option this year. BlogWorld and New Media Expo is November […]
Question: What is the most difficult AND most effective social marketing tactic? a.) paying celebrities to tweet for you b.) designing a kick [insert word choice here] Facebook landing page c.) throwing an open bar event for 10,000 people with [insert talent choice] d.) engaging bloggers in a long-term relationship
That’s the question I got from another mom – also with three kids and also the owner of a creative agency. We know each well other from in-town connection points, but we hadn’t “met” on the internet until a few weeks ago. She wanted to know how I’d been able […]
Looking to make connections with bloggers – or to see how your own blog ranks? Then check out Blog Rank’s top blog listings. The lists are not all-inclusive, especially if yours is missing. You may make a request to add your blog to the blog rank list. What I like […]
Bill Adee, Editor, Digital Media at Chicago Tribune presented the Making Media Connections 2009 keynote on behalf of @coloneltribune, who represents the Chicago Tribune on social media sites like twitter and Facebook. I spoke immediately afterwards on the Social Media: Tools or Toys panel. Intending to cover Bill’s session on […]
Today I made it off the waiting list and on to the registered attendee roster for BlogHer 09! Click on the image – that’s me on the left. If you know me, you know I like to be honest. So, when I looked back at my first BlogHer09 post, published […]
Update: The viddler embed code played in the post on preview mode, but went directly to viddler in publish mode. Go directly to the video of Liz Strauss answering Chris Brogan’s question about product development. Liz Strauss closed SOBCon09 with a talk that seemed simple on the surface, but in […]
Presentation notes by David Bullock on his Barack 2.0 project with Brent Leary. In June 2008, they decided to start tracking Barack Obama on social media. They used Snag-it to capture to 1100 artifacts from the campaign. Then, they took the ideas and put them on the blog – […]
Lightly edited notes taken at SOBCon09 from Brian Clark’s presentation. Brian says his presentation “Power Positioning: From Personal Branding to Online Assets” is all about telling a story that accomplishes your goals [yay! storytelling!] What is Positioning? “Your Winning Difference” It’s that you’re unique in a way that no one […]
English