One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for […]
Branding
196 posts
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note […]
At this time in 2007, it’s safe to say most of us had no friends on Facebook. Now we do. But for how long? What place in the crowded social networking space will emerge as the top contender in 2008? How many profiles, posts, uploads, updates, MySpace friend requests, LinkedIn […]
Hat tips to Gavin for letting me know about My ooVoo Day and to Abraham Harrison for the details.What would it be like to talk to your favorite blogger in person? Thanks to ooVoo, you don’t have to travel to a blog or social media conference to find out.In a […]
3-11-08 Update Workshop rescheduled. Stay tuned! Contact Barbara to set up your web PR publishing platform. When Ray Silverstein [that’s me with Ray in the photo] contacted me to talk about doing a Blogging for Business workshop in Chicago, the power went out and our phones were dead – talk […]
If you have a self-hosted WordPress blog [affiliate link], you know how easy it is to change themes. Download, save, upload, extract and click. And, if you’ve checked in here lately, you know I’ve been doing lots of that. Changing looks runs in my family. If we have an outfit […]
It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating. To spike high rise sales, the formula calls for participation from dozens of marketers […]
Listen to an interview with a gamer . . . I asked for it . . .Yesterday I did a live question and answer session for public relations students. On the call I asked for questions that I could answer on my blog. Here’s one of them that came in […]
Want to be famous – just like your favorite celebrity? Read this article by Barbara Rozgonyi, founder of CoryWest Media, LLC to find out how you can share their spotlight. Technorati Tags: Celebrity PR,Barbara Rozgonyi,Public Relations,Publicity,Credibility First published on April 12, 2007 as a post with only the first three […]
What to Ask Before You Dress to Run Your PR Race It’s a challenge all media/public relations consultants often face: impatient clients who want major media results NOW. If you’re one of them – an impatient client or a pressured PR pro – try asking these questions I often ask […]
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