A reader writes: Love to hear your thoughts as to why Heather Armstrong has some negative perceptions about her as alluded in the article about BlogHer and how Mommybloggers profit. [To take the focus off of Heather and her blog - www.dooce.com I'm modifying the question to: Any downsides to […]
Branding
196 posts
Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts. See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel. In the Home and Garden breakout session, I heard about […]
Since they arrived from England last week, I’ve been passing them out almost everywhere – even in the streets. I have to admit to feeling a bit sheepish and silly about giving them away at an outdoor festival, but people really liked them. In fact, whole groups of people wanted […]
“I don’t mean to offend them. It’s just so obvious how much cooler and better the other Dairy Queen is.” 13 year old field marketing researcher How can two stores in the same franchise be so different? An innocuous trip for ice cream turned into a lesson in branding consistency. […]
His name is Joe. He is a screenwriter. He goes to parties in Malibu. He flies to London. He will be famous. He wears it well. He is not proud. He is not humble. He is who he is. Last night at a techy-type social/networking event, I wondered who these […]
Are you influential or popular? For Galinda, a Wicked witch it’s all about being popular . . . When I see depressing creatures With unprepossessing features I remind them on their own behalf To think of celebrated heads of state Or specially great communicators Did they have brains or knowledge? […]
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers […]
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers […]
What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. […]
Challenge: Differentiating You and What You Do Solution: Promote ALL of YOU, including your social network Read: 33 Ways to Get Social Networking to Work for You Time: < 3 minutes to read Action: Choose top 2 or 3 to implement Inspiration: Chris Brogan’s post “Will Companies Value Your Personal […]
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