The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media…
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media…
Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special thanks goes out to Lyn-Dee…
Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free. In this presentation, PR stands for Powerful Relationships. LinkedIn Seminar Description Becoming an…
A new report, “Beyond Trust: Engaging Consumers in the Post-Recession World,” defines “trust” and “recommendation,” as the key ingredients to brand success. Amazon.com, a site where customer reviews influence buying decisions, is number one. To measure results, the researchers developed the TrustR factor; 27% of brands scored above average. Compare these results with another study…
Image: CNET’s review of the Wired PR Works iPhone App. Now, we’re on the iPhone: together. Will you share this space with us? Start today by answering these questions: 1. Do you have an iPhone app? Yes? Tell us how to find you/it. 2. What iPhone app could not live without? 3. What would you…
Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie Wells, SMC’s co-founder. Kristie sent…
Almost two years ago, I shared my book group’s reading list. This post attracted lots of traffic from people searching for book group suggestions. If you’re one of those folks, browse this list and also check out Kathleen’s Parker’s new blog, Marian’s Library for reading recommendations for all ages. Before you dig into the lengthy…
Tomorrow is the first ever HAPPO. What’s HAPPO? Help a PR Pro Out Day is designed to help connect PR job seekers with employers looking for top talent. On Friday, February 19, from 10 am – 2 pm CT PR bloggers, agency leaders, and PR professionals from across the country will donate their time and…
Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event. On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into resource full networks and add…
Here’s a look at our latest client project, publicizing a social media branding conference in Chicago. In the traditional release version, we start with an event outline and then go into the release. Conference: Using Social Media to Align the Corporate and Personal Brand Event Site: http://sohochicago2dayframework.eventbrite.com/ Location: Loyola University Chicago’s Lake Shore Campus, Simpson…
If you have questions like these on your mind. . . . Where do journalists research stories? How believable is social media? When do PR professionals factor in? Cision’s 2009 Social Media & Online Usage Study with George Washington University offers some valuable insights. Heidi Sullivan, Vice President of Research for Cision, says “Mainstream media…
MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%. According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out: 27% Website 21% Pay Per Click [PPC] 19% Email 11% Social Media 10% Search Engine Optimization [SEO] 6% Online Display Ads 6% Other…
As a marketing student, I find it interesting to look into communities. Here are a few highlights from a recent study about the African American market. “‘African Americans Revealed’ shows us that the black community should never be referred to as one homogeneous population… We hope this report will help organizations better connect with an…
Americans LOVE video so much that they watched 33.2 billion of them in December 2009. Why do you think Americans watch so much video online? Highlights from the comScore Video Metrix service stats include . . . Videos averaged 4.1 minutes long and 86.5% of the total U.S. internet audience viewed online video. Online Video…
Three out of four marketing and PR workshops for IAPD IPRA went well: lots of space, time and room for conversation. When I saw the room for my Social Media Sampler presentation, I got a bit concerned. Fifteen minutes before I was set to start, it was already almost full. When the crowd started spilling…
Who’s who on the Web? Forbes recently released its fourth annual 25 top Web Celebs. To be a contender, you had to meet this criteria . . . Each candidate was ranked in four areas: Web references as calculated by Google, traffic ranking of their home page as calculated by Alexa, TV/radio mentions and press…
Adding another layer of personalization, LinkedIn now lets you present your profile in the order that best represents you and your profile. Customizing your profile’s section ordering is quick and easy. You will notice that the headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To…
Looking to add some PR blogs to your reader? Check out this list. Matthew Watson recently updated the World’s Top 100 PR blogs list. Here’s how Matthew came up with his list . . . The list is by no means perfect since it only features blogs on the AdAge Power 150 with PR, Public…
Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to hear Ernest say “Yes!” Lincoln,…
http://www.youtube.com/watch?v=eJTXb_yqpfc I’ve been searching So long To find an answer Now I know my life has meaning Chicago What if your search engine asked: Did you find every thing that you were looking for? Of course, there’s no need to do that. Why? We’re in constant search mode. Do you agree? With 29 million searches…
Want to know how marketers really feel about social media? Check out these statistics from Alterian’s seventh annual social media marketing survey. – 70% work with 3 or more suppliers to accommodate marketing services such as digital marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc. – 23% work with a “staggering”…
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping…
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about the conference almost a year…
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative feedback about our product/services? Monitor…
English