After the call, Jenny and I transcribed our talk. To start filling your seminar seats now, click here to order our 50+page ebook.
My friend Jenny Hamby‘s specialty is packing the place.
Jenny’s name is on the short list of top seminar and information product copywriters.
Jenny’s copywriting spikes the highest response rates – gets more butts in the seats – and attracts additional profits.
That’s why Jenny’s our first, last and only choice for killer sales copy for our clients and anyone else that asks for a referral to the best in the business.
Even the best copywriting benefits from a PR boost here and there. So, Jenny and I put our heads together and came up with what we think is a must-hear teleseminar for seminar marketers everywhere.
Listen in live on September 27 (or listen to an mp3 at your convenience) as Jenny grills me on “How to Fill Seminars Seats Using the Power of Free Publicity” and you’ll learn:
- Exactly all that PR encompasses (most people overlook the vast majority of what “PR” is – which means they’re leaving a lot of money on the table)
- How to capture the attention of overloaded journalists – and get them salivating to talk to you about your upcoming seminar
- How many types of press releases you should write at a minimum
- 7 key elements every press release should contain … if you want it to get noticed, picked up and printed
- How to find hidden publicity opportunities in even the most mundane events
- Ways to structure and plan your seminar to maximize your chances of winning free media exposure
- Identify which media outlets you should be targeting … and who to contact at each organization
- The best way to contact the media – email, snail mail, fax or phone (you might be surprised!)
- How to build a relationship with your media contacts … so that when you’re ready to promote your next event, they’re ready to listen
- How much you should really plan to spend on PR each year
- The #1 mistake most seminar promoters make with their publicity (if you’re making this same error … you’re losing thousands of dollars each year – guaranteed!)
Learn How to Fill Seminar Seats Using the Power of Free Publicity: Jenny Hamby, Seminar Marketing Pro Grills Barbara Rozgonyi, founder of CoryWest Media and moderator of The Marketing Transformations Network