At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. So, we did. At the mall over the weekend, we tried to take the stairs. But, there are no more stairs. There are only elevators and escalators. According to Rory Vaden, the […]
Yearly Archives: 2008
Another site, another ranking system for top marketing blogs- they’re all the same, right? Well, no. Junta42’s top marketing blog list is different than most out there. It’s based on content. Want to know what makes great content? Read Junta42’s Ultimate Guide to Content Marketing. Here’s why and here’s what […]
Promoting a Chamber of Commerce is a multi-level, multi-purpose communications endeavor. A press kit is one way to present your organization to not only the media, but to business owners and local leaders. Today, I’m sharing my response on LinkedIn Answers to this question: I am putting together a press […]
This post is brought to you by the letter p. What if all you need to be a successful marketing, PR, social media or ___________________ thought leader is these 29 Ps? 1. Publish – have something in writing 2. Produce – keep information flowing 3. Photograph – take pictures 4. […]
How do you feel about rejection? “Rejection is the absence of meaningful love.” Charles Solomon, author “Actors search for rejection. If they don’t get it they reject themselves.” Charlie Chaplin “I think all great innovations are built on rejections.” Louis Ferdinand Celine, French writer and physicist 1894-1961 “I take rejection […]
BlogHer is coming back to Chicago! After attending BlogHer07 in Chicago as a local volunteer live blogger, I made the decision to travel to BlogHer08 in San Francisco. What a difference a year made! In 2007, blogging was still edging into the monetization mainstream. In 2008, PR reps from […]
Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts. I’m […]
Thanks to Peer Lawther for asking this question on LinkedIn: Has anyone used Twitter as a live conference blogging tool, and what were the conclusions you reached as to its suitability? See how everyone answered the question about how to use Twitter as a live conference blogging tool. Here’s my […]
Bloggers link a lot. Twitterers may link more. Twitter shortens long URLs automatically to 25 characters, using tinyurl. Tr.im chops URLs down to 16 characters, giving you 9 extra spaces on twitter PLUS number of visits and statistics. And, you can trim and tweet and the same time using the […]
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to […]