It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social Media and Content Predictions 1. Short: Twitter bursts conversations 2. Visual: YouTube channels content 3. Graphic:…
I love to speak and help others get out there with their message. Recently, someone asked about where to find more information on how to manage a professional speaking business. Start by checking out your local chapter of the National Speakers Association? Our Illinois Chapter is very friendly, encouraging and resourceful. This group will…
Matthew Watson who writes from PR to Eternity recently updated his world’s top PR blogs list. The qualifier? The list includes only blogs on AdAge Power 150 with PR, Public Relations, Publicity or Flack in the title, along with a few suggestions. This time around, Matthew added in twitter IDs. By the way, Matthew’s blog…
A fancy bow, a cluster of silver spheres, and graceful greenery decked a grand staircase at Macy’s on State Street, formerly known as Marshall Fields. This image turned out as self-portrait captured in every ornament. How do you reflect in all the spheres you encounter? View the Holiday on State Street 2008 collection. …
Looking for help on how to make the most of your LinkedIn connections? On January 15, 2009, I’ll be presenting LinkedIn 101: How to Build Your Business with Online Networking for West Suburban Women Entrepreneurs. Here’s a presentation guide along with registration information. If you’re a meeting planner who needs a speaker, please call me…
Thanks to Joanna Young of Confident Writing for coming up with the Simply the Best group writing project. It’s a call to sort through all of your 2008 posts and pick out just one to share. Joanna will be posting the collection. I’m looking forward to reading what others selected and I’ll be back with…
Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign. We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and…
So many interesting Search Engine Strategy Sessions, so little time to attend them all. In terms of search engine optimization priorities, you might put lots of other topics ahead of storytelling. Like links, AdWords and platforms. But, what’s a person, company or organization without a story? Because my company is named after two legendary storytellers…
A reader writes “Would love to have your thoughts on our new village logo.” Attached to the message, I found a file with over 30 different logo options. Do you have a question you’d like to ask? Leave your reply in the comment box. Answer: Branding a village – ah yes – a project we’ve…
BurrellesLuce recently released a report on the top 2009 media outlets, including comparisons to past rankings. Grab your copy of the two-page BurrellesLuce’s 2009 “Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks.” Note that you will have to enter name and email address in exchange for the information. Each list is based on…
Twitter transcripts for this session follow. As always, the updates are as exactly as posted with no changes – and they are in reverse order. So, start at the bottom and read from the top. This is one in series of articles. Browse my Chicago Search Engine Strategies 2008 category for the complete collection. Visit…
BlogWorld and New Media Expo is merging with New Media Expo to become one super huge colossal event next fall in Las Vegas. Will I be there? Yes and you should, too. So, mark your calendar now for October 15-17, 2009. Blogging and New Media Converge in One Event Congratulations goes out to BlogWorld New…
Thanks to Search Engine Strategies for including me in their press corps. Here’s a transcript from the Social Media Optimization session held in Chicago on December 10. Notes captured using CoverItLive are as typed with no editing. You’ll see I figured out how to make longer entries as I went along. Still testing this technology…
Twitter transcripts for this session follow. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how to use it – testing new technology on the fly is, uh, iffy. But, I think more people enjoyed the twitter updates anyway. So, thanks for your patience and to those of…
Estimates go as high as 150 plus – that’s the number of people who showed up for Chicago Social Media Club’s December event, only our second ever. So . . . what makes a succesful social media networking event? If you guessed people, you got the biggest answer right. Here’s a run down, in no…
It’s Friday. I just crossed the 2,100 mark update on twitter and decided to share this ecourse I wrote to go out to my MTN newsletter subscribers. Now, my newsletter wears the Wired PR Works brand. Sending out a sequenced system like this works with email providers like Aweber – affiliate link. Hope you find…
It’s teleseminar training time. Alex Mandossian is on the phone right now giving away some great information about his course that teaches you how to market your business using teleseminars. This is an affiliate link that takes you to a page to a $20 preview call offer. You’ll get access to a three-hour recording packed…
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…
Mashable Open Web Awards is now in its final round. Winners in 26 categories will be announced on December 16. Vote here for your favorites in and check out the top three in each. What surprises you about this year’s list? Mainstream & Large Scale Social Networks Netlog http://netlog.com/ Platinum Lounge http://www.platinumlounge.com/ Twitter http://twitter.com/ Embeddable…
A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.] Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings: · Over 50% of marketing pros allocate under 5% of budgets…
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing about how your community and…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to cut your rates for new…
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