Leave it to Joan Stewart, the Publicity Hound, to create a virtual training program for PR assistants. Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention. While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But […]
Monthly Archives: May 2007
25 posts
This article went out to our MTN News ezine subscribers today . . . Reality Show PR: Marketing with Case Studies Take your prospects behind the scenes with client case studies: all ready and made for marketing by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want […]
This post is in response to an Ask Liz Ryan Yahoo! Groups question about how to market a business with a shopping cart online . . . Feel free to comment and add in your own suggestions/recommendations. Marketing a business online takes time and expertise. If you’re serious about learning what […]
Today is Memorial Day. Is there a veteran in your family – who served from 1607 to 1975? From now until June 6, 2007 – the anniversary of D-Day, ancestry.com is putting 90 million war records online with free access. After that, you’ll have to pay about $155/year to get into the database. […]
Cicada Watch is brought to you by CoryWest Media, a marketing/PR consultancy in the western suburbs of Chicago. Entries and images by Barbara Rozgonyi, founder of CoryWest Media and animal/insect lover. Enjoy! 05.28.08 Because traffic is picking up for this post, that tells me that the cicadas are on their […]
According to a new report, a family of five spends almost 60 hours, per week, collectively online. The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots. […]
This article just went out to my Marketing Transformations Network News subscribers . . . When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all […]
Here’s a video of Mike Stewart’s presentation at Armand Morin’s Big Seminar in April 2007. In less than 90 minutes, Mike covers why you need a blog, how to upload audio and video and even what new media marketing can do for you as a niche celebrity. [googlevideo=http://video.google.com/googleplayer.swf?docId=-8368566220616494381&hl] Thanks to […]
If you’re not a corporate communicator, you may not know about Ragan Communications. I first heard about Ragan when one of my corporate consulting clients added me to their Ragan Report reading list. Because being mentioned by Ragan was a coveted honor, in planning meetings we mused about how Ragan would review our internal communications […]
Over the weekend, I got an invitation for a free subscription to Online Marketing Monthly, “the first professional magazine for the Internet marketing industry.” The confirmation email sent me to the Online Marketing Monthly blog where I found the results of the magazine’s readership response to this question: “What is your level of experience in Internet […]
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and […]
Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners. When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara […]
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be […]
One of things I love about blogging is serendipity. You never know where your posts will wind up. Today I noticed a steady stream of referrals from www.fuel4arts.com. Visiting the site, I joined and did a search to find my recap of Marketing Sherpa’s Viral Marketing 2007 report made the […]
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A […]
Today, this article went out to my MTN Ezine subscribers. Superhero PR: Coming to Your Client’s Rescue It doesn’t take a cape to rescue your clients; just use your superpowers by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert In Marvel comics, when the city is under siege, […]
Thanks to Spiderman 3, this post is drifting out of draft mode from where it’s sat when I first got the news. In one of the first scenes, Spiderman stops to observe a crowd, mostly kids, watching a video. Seeing this shot reminded me to publish this post. Here’s how you, like Spiderman, can see yourself […]
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people […]
Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? […]
Here’s my entry from Friday night . . . This is my first System Seminar – it’s happening at the same time as another major Internet marketing seminar in Atlanta. My video testimonial is the first one on the other seminar’s sales letter – if you see it, you’ll see I’m inviting you to […]
Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well. Here’s […]
Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than […]
Cellphones Growing on Web as a Way to Keep Up Image, a story about how “The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods, or their latest haircut.” mentions several tools, including kyte. […]
Wrestling with promotional words is fresh in mind. A few minutes ago, I submitted my site to the Open Directory Project. It’s been on my to-do list for longer than I care to admit. Today I had to fill out the form three times. Each variation bleached out subjective references so that, in the […]
Top 10 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn by Barbara Rozgonyi featured in “Sticks & Stones: How Digital Reputations are Built Over Time and Lost in a Click” by Larry Weber copyright 2007-present to request permission to publish this article, contact corywestmedia@gmail dot com Need […]
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