What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a band called Weezer when they analyzed their YouTube viewer demographics using YouTube’s free analytics tool called Insights.
Released in March 2008, in May the Google blog announced updates to Insights, including demographic breakdowns. Want to know who’s interested in you? Post a video to YouTube and find out stats like age, gender and geographic location.
I read about this story in the Chicago Trib business section in a report on how YouTube offers more audience insights. A few comments on the YouTube blog give reviews from a user’s perspective as does this post from ReadWriteWeb. In this video Tracy Chan, a YouTube product manager, walks you through Insights.
What Do You Think?
Have you used Insight? Would having stats like these be an incentive to make and post videos on YouTube?
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12 thoughts on “Watching PR: YouTube Gives You Audience Insights”
I haven’t really used insights so far. But you’ve given me a great idea! Knowing who your public is does matter greatly and if it can be obtained so easy, at least partly, everyone should give it a try.
As I see it, the only thing we should worry about would be to get enough views of a certain video so that statistics are actually relevant. If you have 2 women in 3 views, that might not be extremely accurate.
Alina Popescu’s last blog post..Monday Reading Roundup Take #4
I haven’t really used insights so far. But you’ve given me a great idea! Knowing who your public is does matter greatly and if it can be obtained so easy, at least partly, everyone should give it a try.
As I see it, the only thing we should worry about would be to get enough views of a certain video so that statistics are actually relevant. If you have 2 women in 3 views, that might not be extremely accurate.
Alina Popescu’s last blog post..Monday Reading Roundup Take #4
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this would be much cooler if I could a) download stats from before March 1 2009, and b) could download more than 31 days-worth at a time. I am presenting information on my YouTube account’s views at a research conference and was initially delighted to see this announcement. Much less delighted now, given the restrictions. Thank you for the start though.
this would be much cooler if I could a) download stats from before March 1 2009, and b) could download more than 31 days-worth at a time. I am presenting information on my YouTube account’s views at a research conference and was initially delighted to see this announcement. Much less delighted now, given the restrictions. Thank you for the start though.
I love watching videos online specially on Youtube. There are lots of music clips, movie clips and instructional videos on Youtube. I love em all.
I love watching videos online specially on Youtube. There are lots of music clips, movie clips and instructional videos on Youtube. I love em all.
i use Youtube to watch Taylor Swift videos. I always watch movie clips on Youtube. What an awesome site. :-
i use Youtube to watch Taylor Swift videos. I always watch movie clips on Youtube. What an awesome site. :-