SES Chicago and SMC Chicago Event with Sundeep Kapur

SES is offering Social Media Club Chicago members a $600 discount on SES Chicago all-access and platinum passes! Use code SMCCHI when you register for the event here.

If you can’t attend the paid sessions, feel free to join us in the Expo Hall which is free and will allow you to attend all three of the following events:

3:30 – 4:30pm: Theater Presentation – Speaker Sundeep Kapur @emailyogi, NCR Corp
Maximizing Your Social Outreach & Drive Impactful ROI aka How to become the CMO’s best friend!
Why do cardinals kiss? Do birds that eat bees ever get stung? What weighs more – bird feathers or bird bones? Does intrigue work better than incentive?
Listen to the case study of a small cataloguer who competes with behemoths with a minimal budget, yet maximizing the impact of every communique. Effective social engagement can lead to a direct impact on revenue and a reduction in expenditure. The same lessons from this cataloguer were applied by a large financial institution to completely overhaul their social strategy. Not everyone does things correctly and our third case study will show you how social ego and social impersonation helped bring down a brand’s value.

4:30 – 5:30pm: Roundtable Forum – Meet the Experts
Join us at our “Meet the Experts Roundtable Forum,” where you’ll have the opportunity to learn, network, and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on a different key topic and featuring two experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely among roundtables to make sure you get the most out of this session.