Let’s take inventory, okay? Get out a sheet of paper. Make three columns. Label one “group,” a second “connected” and the third “disconnected.” Connected means plugged in online via twitter, Facebook and Linked, etc. Disconnected means analog or email only. Now, list all of your groups in three categories: business, […]
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“Suggestion: change butterfly for a picture of bees. Bees provide value, they share, move pollen from one place to another. You are a bee.” Feedback from my presentation this morning to Naperville Chamber of Commerce Women in Business This post is a recap of our collective experience. Were you there? […]
How do you commune with your community? Recently, a client asked how we develop our social media marketing strategies. Our approach is based upon our Marketing Transformations Process, a 10-step program that results in an accelerated marketing plan. Today, I’m sharing an outline with you to get your input. While […]
A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, […]
While these tips were written specifically for those ages 44-63 to appear on Toby Bloomberg’s Diva Marketing blog, there is something in here for everyone. Toby asked each of her guests, Des Walsh, Carlos Hernandez and Barbara Rozgonyi [me!] to submit social media tips as a companion to our appearance […]
“I can see you’re an open networker,” someone told me last week. “You make it easy to reach you via phone and email.” Yes, that’s true and if you’re looking, look no further: my email is connect[at]corywestmedia.com and you can call or text me at 630.207.7530. Some of you reading […]
For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic. It all comes down to listening. But, first you have to have the tools to tune in. And, you have to go where your people are, which […]
Okay, I’ll admit up front that this might sound a bit self serving, and it is because it’s about me. But, I’m only showing you what can happen so that you can see where you might be in 10 months if you start a social media optimization plan today. I […]
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back […]
Here’s the biggest question I get about Facebook: How do I separate my friends and my family from my business? The biggest concern? A clash of the multiple personalities that exist in one’s life. You know who you are: a mom, a sorority sister, an aunt, a book club member, […]
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